RedBull x WFFA delivered a global freestyle football experience, engaging fans with immersive events and dynamic digital activations.
Deliverables
Platform
The WFFA project, sponsored by Red Bull, was launched as a digital event during COVID, designed to keep freestyle football alive and engaging for global audiences. The initiative focused on building a dedicated website where participants could upload their freestyle football clips and compete virtually, as going out was not an option back then. Each video submission was scored by professional judges, with the competition structured across three exciting rounds, bringing together talent, creativity, and community in an innovative online format. JPLoft experts developed the website and made this possible with seamless tech execution and creative solutions.
Our team encountered several technical challenges in WFFA, focusing on video processing and competition flow.
Here’s how our experts resolved these challenges and delivered outstanding results:
"With WFFA being a fully digital event, we needed a platform that could handle large user-generated videos seamlessly. JPLoft delivered an interactive and engaging solution that exceeded our expectations."
At JPLoft, we crafted WFFA (Red Bull’s digital platform) through a seamless, innovative process, ensuring an engaging and interactive user experience.
Planning
Market study
User needs
Tech scope
Design
Wireframes
UI/UX flow
Branding
Development
Backend setup
Custom features
Web development
Testing
Bug fixes
Performance check
Security test
Launch
Website Live
Marketing Push
User Onboarding
Maintenance
Regular updates
Feature upgrades
User support
WFFA offers exciting features that make every participant’s experience seamless, interactive, and truly memorable.
Allows participants to easily upload their videos for competition submissions.
Provides real-time updates and smooth, intuitive navigation for all users.
Ensures safe login and robust protection of all user data.
Fully optimized for desktops, tablets, and mobile devices.
Delivers fast loading times and smooth performance under heavy traffic.
From icons to interfaces, every visual detail for the WIFFA project is designed to be sleek, user-friendly, and aligned with the platform's unique identity.
Our team leverages a modern tech stack with robust frameworks, databases, and cloud solutions to deliver a scalable, high-performance, and reliable website like WFFA.
Get the latest updates on development insights, technologies and trends.
United States(Denver, New York, Dallas, Chicago), United Kingdom, Australia(Melbourne, Sydney, Adelaide, Brisbane, Perth, Canberra), Singapore, Canada, United Arab Emirates(Dubai), Saudi Arabia, Netherlands, Switzerland, France, Africa, Europe, Middle East, etc.
