A web platform designed to conduct global sports surveys, helping Nike gather data, assess gear performance, and promote products in targeted regions.
Deliverables
Platform
Nike wanted a digital solution to understand regional sports participation and evaluate product performance among audiences. Our solution was the Nike MFS PlayKit, a web-based platform for surveys, student data management, and performance assessments.
By partnering with schools and stakeholders, the platform gathers insights on student interests, helping Nike identify demand patterns, refine marketing strategies, reduce ad spend, and promote the right products in the right regions.
During the development of the Nike MFS PlayKit, our team faced a few challenges:
Our development team tackled the challenges with smart engineering and a focus on performance.
"We wanted a digital solution to capture and analyze regional sports data effectively. After reviewing JPLoft’s strong portfolio and discussing our vision, we were confident they could deliver. The result was the Nike MFS PlayKit, a seamless platform that provided real-time insights, improved targeting, and helped us connect with young athletes across regions"
The Nike MFS PlayKit was built through a structured process combining UI/UX design, agile development, and testing. We ensured smooth data handling, fast visuals, and a user-friendly workflow. The steps included:
Planning
Market study
User needs
Tech scope
Design
Wireframes
UI/UX flow
Branding
Development
Backend setup
Custom feature
Mobile build
Testing
Bug fixes
Performance check
Security test
Launch
Website Live
Marketing push
User onboarding
Maintenance
Regular updates
Feature upgrades
User support
Below are the standout features that not only define the platform’s functionality but also play a crucial role in shaping its overall success and user adoption.
Manage the entire platform with rights control, sub-admin creation, and overall monitoring.
Oversee student registrations, organize surveys, and track school-level participation data.
Input student performance data, conduct surveys, and evaluate sports equipment usage.
Collected data shown in a visual spider chart format for a detailed understanding.
Enable Nike to plan marketing strategies and promote products region-wise with accuracy.
The Nike MFA platform combines functionality with a clean, brand-aligned design. Its intuitive interface ensures trainers and admins can oversee data with ease.
The Nike MFS PlayKit was built on a carefully selected tech stack, designed to handle large-scale data, deliver fast visualizations, and provide a smooth, reliable experience for users.
Get the latest updates on development insights, technologies and trends.
United States(Denver, New York, Dallas, Chicago), United Kingdom, Australia(Melbourne, Sydney, Adelaide, Brisbane, Perth, Canberra), Singapore, Canada, United Arab Emirates(Dubai), Saudi Arabia, Netherlands, Switzerland, France, Africa, Europe, Middle East, etc.
