All your efforts for making your website appear on SERP (Search Engine Result Page) are of no use if visitors are not staying at your website. To avoid this, web optimization techniques need to be implemented on your site.
Are you looking for leads?
High bounce rate and low watch time are the enemies of your business. Your website is your business platform for the world. If they are not staying there for long then you will not get any conversion.
If visitors are leaving your website as soon as they are on the first page then you are not going to get any conversion.
We have some of the best and proven web optimizations tips to reduce bounce rate and increase watch time
1. Make a brand story
How you are expressing yourself to the visitors matters more than what you are expressing. Until unless you have something that they want or something unique, they won’t make efforts to go further in your website.
Most of the visitors look for the word that can hold them. Give them a reason to go further and know more about your service.
Be honest with your journey or whatever you are providing them. To engage potential audiences, don’t be afraid to share your failure even.
2. Focus on overall user experience
To understand users, you need to think like them. User experience is all about how a user is feeling when he or she is on your website. When talking about user experience, your first step should be to make a website that looks good on all the platforms.
If a user is enjoying when he or she is on your website then you are going in the right direction. Slowly you need to figure out the things that are annoying for you as a user.
Additional pop-ups like subscription and chatbots can help increase the watch time of the website. But at the same time, they can be disturbing as well. Suppose a visitor is reading a well-written article on your website and enjoying it and suddenly an email popup appears on your website.
This could be a loss of a customer.
3. Optimize website for the call to action
Most of the users won’t even scroll down your website page if they won’t find anything useful there. And this happens in 5 to 6 seconds. What to think of moving to the next pages.
When a visitor comes to your website he or she can see a limited area. A mobile user may see something that is different and less in quantity than a desktop user. Observe that area and think of the way through which you can trigger the user to visit the next page.
Build a strong call to action element that attracts the user. But be honest with what you are putting on it. A clickbait or false information may work for a while to get an amazing bounce rate but surely not for long.
4. Optimize website for fast load
Speed is the most important factor in web optimization. Most of the users that visit your website will not wait for more than 4 seconds. To optimize your website in whatever way possible to increase the speed of your website. You can take the help of third-party applications as well.
Also, make sure that you use a good hosting service for your website.
5. Engage your audience using video
It can be understood easily that videos are the best way to grab the attention of someone. A small video is better than a text, an image, and infographic combine. A video can be used as a background or a media to display your services.
That will be a pro move for web optimization.
The best part of adding a video is that you can make it in almost every theme. You can add animation, sound, narrations, and so much other stuff to engage visitors.
6. Display user experience
Providing user ratings, quotes and displaying brands you have worked with to the visitors can be helpful. It not only engages visitors but also builds trust.
That is just one way to provide user feedback to the visitors. One can also do experiments to make it even more attractive. For example adding interviews, photos, success stories are some of the ways to engage the audience.
7. Focus on website readability
Website content is the most important thing to be taken care of on a website. It helps in getting a good rank in SERP (Search Engine Result Page). But it is of no use when visitors cannot read it.
You need to write content in a font so that visitors can read it with ease. Text size should not be too small or too large. Also, keep in mind that text appears properly in small screen devices as well.
The content on your website should look good. The fonts, color, spacing, and text alignment should perfectly match the website theme. Also writing in simple language that the user understands is a big advantage.
8. Focus on an engaged audience
Web optimization is not always about getting leads and attracting new visitors, it is also about converting engaged visitors into customers.
In most cases, a user comes to a website, reads an article and closes the tab. No conversion. Showing a user offers a travel guide on a tech blog won’t work for sure. We also need to customize offers for different blogs as well.
This will really help you to decrease the bounce rate and increase the conversion rate.
Figure out the niche of your website and your competitor’s website. Try to understand what they are doing to engage their audience, what their website looks like, and what strategies they are following.
Web optimization is all about understanding different ways to increase conversion rates. Keep experimenting with your strategies until you get the desired amount of conversion rate.
So, if you are having any queries or confusion about this then you can contact the best Web Optimization Service provider Company. Don’t hesitate to call our executive at +44-1256-274012 or drop your inquiry at firstname.lastname@example.org or Free Quote at- https://www.jploft.com/contact-us