Magento is among the most popular platforms currently, allowing businesses from every sector to create custom eCommerce websites. In Australia, Magento is also widely acclaimed and frequently chosen as the most preferred choice for local businesses. It has over 4000 live stores.

Magento retail stores across Australia were up 4.5% from quarter to quarter in 2024's second quarter.
Magento retail stores across Australia were up 23% over the previous year in 2024's Q2.
18.9% of Magento shops in Australia offer Home & Garden products.
15.3% of Magento retailers in Australia offer Apparel items.
8.2% of Magento shops in Australia offer Business & Industrial products.
71.0% of Magento retailers in Australia are registered under the .com.au site.
19.9% Of Magento retailers in Australia are registered under an .com website.
2.1% of Magento shops in Australia use a .au site.

With its extensive capabilities, versatility, and established track record, Magento has firmly established itself as the top choice for businesses worldwide.

In the following article, we'll discuss why Magento is the best choice for eCommerce site development by defining its distinctive characteristics. We will also discuss why Magento ecommerce development Australia is preferred by top eCommerce stores.

What is the Magento for Ecommerce Website?

Magento is an e-commerce platform that provides online retailers with the flexibility of a shopping cart and complete management over the store's appearance, content, and functionality.

Magento offers two platform options: Magento Open Source (formerly Community Edition) and Magento Commerce Cloud (formerly Enterprise Edition). Open Source software can be free to download and use, while Commerce platforms require licensing charges.

For the third quarter of 2023, there was a significant 6.4 percent increase in the number of Magento stores. This enthralling growth is due to the rising popularity and use of Magento as a top platform for eCommerce. At the same time, Magento stores experienced an astounding 33% increase in their annual sales, which indicates a steady growth trend and also confirms its status as the top option for businesses that operate online.

Magento (Adobe Commerce) is a built-in PHP platform that allows programmers to develop eCommerce websites that sell products online. It was launched on March 31, 2008, by Varien and was developed using the Zend Framework. Magento is among the most popular eCommerce sites on which retailers can create an online store and provide their customers with online shopping experiences. It operates similarly to WooCommerce, Shopify, Wix, BigCommerce, etc.

As of now, there are many companies, including large ones such as Nike and Samsung, using open-source software to create their online stores.

What is Magento? Magento function?

Magento is an online eCommerce platform that allows businesses to create and manage online stores. It functions by offering a variety of features and tools that allow companies to customize the look and experience of the stores, manage inventory and products, process orders, and manage shipping and payments.

At its heart, Magento is built using the PHP programming language and employs MySQL databases to hold information. The platform is comprised of three elements:

Magento Core

This is the most basic collection of files that make up the Magento platform. It contains the code that manages fundamental functions such as checkout management, product management, and order processing.

Extensions and Modules

Extensions and modules are code components that can be added to the core code to create new features or modify existing features. There are a myriad of modules and extensions available for Magento, both for free and for a fee.

Themes

Themes are templates designed to determine the appearance and feel of your online store. Many themes, both paid and free, are available for Magento, and businesses can develop their own themes.

To create a Magento store, companies need to be able to set it up on their server and then configure it in accordance with their specific needs. This could include creating shipping and payment options and tax settings and categories for products and attributes.

After the store has been established, businesses can use Magento's platform to run their business, such as adding and updating products, processing orders, and managing their customers. Magento also comes with a variety of marketing options, like email marketing, customer segmentation, and discounts and promotions, which aid businesses in driving sales and boosting customer engagement.

Compatibility With All Business Types

Small or large, whether small or large, no matter how small or large, eCommerce companies care about scalability, flexibility, security, and more. When companies consider online platforms for their business, they usually seek one that offers all the features they need. They need one platform for all of their business requirements. Both Magento Open Source and Commerce can provide this.

Magento Open Source is free and the best choice for small and medium-sized businesses. Owners can download, modify, and host their version. It includes all the most important features. However, the owners can opt for the Commerce edition to get more advanced features. This model is more suitable for large companies. Why? Because these businesses typically have thousands of customers and an enormous inventory. In addition, you will have higher capacity, more features, and 24-hour assistance.

They seek a cost-effective platform that is compatible with their business. Additionally, it can boost their business's performance and overall profitability. Most of the time, searching for the most effective eCommerce platform will lead every business owner to Magento. Magento is the best platform that all entrepreneurs dream of. It is Magento that ultimately helps their expanding business.

Every business is unique. However, their search for the optimal platform ends with Magento. Whatever the type of business (B2B or B2C). No matter what industry or the size of your business. Magento is the sole platform that adapts to any business. Manufacturers, retailers, distributors, and start-ups depend on Magento to manage their businesses.

Magento Commerce is ideal for businesses that trade in the B2B market. Magento Commerce has many features to make ordering easier and large purchases. Wholesale buyers can reorder items and automate the purchase process. B2B buyers can also create an account for a group of users.

Each user will have distinct roles and rights. Sellers can establish B2B pricing rules and launch marketing campaigns. Owners can create accounts and distribute them to customers. Additionally, they can establish specific pricing policies or marketing campaigns and shipping methods. The most impressive thing is that Magento provides a single-page checkout procedure.

Why Australian eCommerce Businesses Prefer Magento Platform?

Let's look at why Magento is among the best options for an E-commerce site and how we can use this platform's innovative features to aid you.

Open Source - Fully Customizable

The simplest reason Magento is the ideal platform for e-commerce web development is the freedom of customization. Merchants can personalize or modify their Magento stores at a reasonable cost using the no-cost source code. Magento open-source permits merchants to include new features or functionalities for their stores online.

Shortly, Magento Webs allows retailers to improve their stores and alter, manage, or modify all their websites. This is why Magento is a great choice for unique and unrivalled eCommerce. Merchants can utilize Magento Commerce or Adobe Commerce to get the most value.

Creates User-Friendly Experiences

Magento websites help create user-friendly websites. Anyone who isn't a techie can manage inventory and enhance the store's navigation without assistance. It also comes with the ability to build pages, which allows users to design their pages in the way they wish.

Additionally, users who visit sites built on Magento are able to locate products quickly, thanks to improved search capabilities. These powerful functions of Magento will delight customers and boost their trust in the brand.

Magento also offers templates that are out of the box, which improve a website's responsiveness. The store offers a variety of themes, both paid and free. Additionally, these templates can be modified. It is also possible to develop themes from scratch to meet your company's needs.

SEO-Friendly eCommerce Platform

One of the primary factors to consider when choosing Magento as your platform for selling products is SEO. In any business SEO, Search Engine Optimization is crucial since the only thing we want to achieve is to be at the top of Google.

Magento is among the most well-known eCommerce platforms, meaning you can gain SEO-friendly URLs. There are also meta descriptions, meta keywords, Google sitemaps, and more. A variety of factors affect your site's ranking. This is the reason you should look into Magento as an option for your business first.

When it comes to web appearance and user experience, top-quality design, content, and loading speeds are crucial, as these elements can determine the success or failure of your business. As we've mentioned, Magento offers a range of themes to aid you in designing websites that catch people's attention.

This is why Magento is a great option for SEO and web marketing, as you can easily incorporate it to be compliant with SEO methods.

Search Wizard

Magento has superior search capabilities compared with different eCommerce platforms. Magento 2 Enterprise Edition now utilizes ElasticSearch. In Magento 2.4.0, Elasticsearch became required in all versions. The Open Source Edition only supports MySQL. Magento also has an option for quick searches. Quick search lets users look up products with partial or full product names.

Magento also allows advanced search, allowing users to search catalog using multiple parameters. It also supports weighted searches, which means that attributes with more weight (priority) appear more prominently in results than attributes with less weight.

Store owners can also collect data on their customers' most searched-for terms. Popular Search Terms remain in default mode to use an SEO feature. Owners can also look up the order grid to find specific orders using keywords. Customers can utilize the wishlist widget to search for other customers' wishlists.

User Experience (UX) and Scalability

Magento is notable not just as an outstanding e-commerce platform but also due to its dedication to User Experience (UX) and scaling. It promises a smooth experience thanks to its user-friendly administration interface, which simplifies the management of your store and makes it accessible even for those who don't have a technical background. The commitment to user-friendliness doesn't stop at the back end. The focus on user-friendliness extends to the front end, too, ensuring that customers have an effortless shopping experience.

Magento's ability to scale is beneficial for businesses that are looking to expand. Whether you're a fledgling business with high-end ambitions or an established business with fast growth, Magento's strong architecture effortlessly lets you expand your online presence. With its ability to handle massive traffic volumes and an extensive catalog of products, Magento can evolve alongside your business, making sure that your eCommerce platform remains a solid basis for your digital success.

SEO Capabilities

Making sure your store is ranked prominently in search results can greatly influence your online visibility, organic traffic, and profit margin. Magento recognizes this and provides users with an array of integrated SEO options and tools. From customizable meta tags and URLs to the automated creation of sitemaps and structured data mark-ups, Magento allows businesses to tweak every aspect of their websites to optimize search engine performance.

Additionally, it provides alternatives for managing canonical tags and optimizing images and the tools needed to create SEO-friendly content and increase product search ability. With Magento's SEO capabilities available, your eCommerce platform will be able to climb the ranks of search engines, drive more organic traffic, and increase the chances of turning visitors into loyal customers.

Robust Analytics

Monitoring customer behavior, understanding customers' sales trends, and optimizing marketing efforts are essential elements of staying ahead. Magento recognizes this and provides businesses with sophisticated analytics tools that provide accurate information. With its integrated analytics and reporting features, companies can gain complete insight into their eCommerce processes.

Magento provides detailed data on sales, customer segmentation, and performance analytics that allow companies to improve their strategies, spot opportunities for growth, and improve the overall customer experience. With Magento's insightful analytics, companies are not just able to stay on top of their game but also keep ahead of the curve by making informed decisions that drive their eCommerce success in a very competitive industry.

Performance

Regarding web speed, Magento stands tall as an innovative platform thanks to its focus on speed and improving user experience. With lightning-fast page loading times and a speedy query processing process, Magento's speed and performance provide a benchmark for a seamless online experience.

This speed not only assures a fluid browsing experience but also entices visitors to explore your product and content, which increases engagement and reduces the chance of abandoning your page. Magento's performance excellence results in tangible benefits, greater conversions, and accelerated growth for your online business.

Research conducted by Aheadworks that examined the speed performance of different online platforms further strengthens Magento's status as a leading platform. With Shopify, Magento emerged as one of the top-performing platforms, beating its rivals by offering fast page loading times.

Website Safety

Since safety is among the top concerns for online businesses, Merchants wonder if Magento is suitable for e-commerce. The Magento platform indeed has the essential security guidelines to protect eCommerce. The two versions, Adobe Commerce and community versions of it, safeguard websites from risks and threats. Anyone who uses one of these versions could choose the following options:

Find solutions to security issues using the best practices
Security scans should be scheduled at regular intervals
Get real-time information on their security

Two-factor authentication and re-CAPTCHA provided by Magento safeguard online stores from risk. Furthermore, there's a Magento security center that provides all the information. Store owners can access details on security updates, patches, and best practices. They can also achieve SSL certificates and PCI conformity in conjunction with Magento. Due to the security of Magento, Magento websites are less susceptible to hacking and are more secure than other sites. Therefore, Magento is a great choice for eCommerce and a solution for everyone.

Vast Community Support

Magento provides more features. Its community is a treasure trove of everything retailers are looking for. Operating an online store isn't simple. Over time, there will be concerns. Magento has a large network of developers, bloggers, designers, and other experts who address those questions. It makes it much simpler for store proprietors to run their businesses.

The teams offer 24*7, instant assistance to owners to make their websites more efficient and advance the standards. There are a variety of services that are included in the Magento communities, including:

Troubleshooting
Maintenance and security
Technical assistance

Certified Magento ecommerce development agency Australia offers complete information on all aspects of the process. So, you will be able to resolve any questions you have regarding aspects like managing your account, order details, or fulfillment options. Thanks to the community, it's beneficial to utilize Magento's e-commerce platform for small businesses.

Multi-Channel Management

Businesses can see regular spikes in revenue because Magento allows them to broaden their market reach. The multi-channel platform provided by Magento gives these companies unifying interfaces, faster speeds, and top-quality performance. In turn, merchants have access to a variety of business channels. This allows businesses to:

Other Marketplaces Integration: Marketplace Integration Magento stores permit retailers to connect their eCommerce store with different marketplaces. This increases customers' chances of being seen and indicates higher revenue for sellers.
Expand Internationally: Magento's multi-channel integration allows businesses to expand internationally. This integration solution supports more than 150 languages as well as all payment gateways around the world.
Retail: This multichannel solution offers businesses the full aspects of content management in selling, which means that they have no issues when it comes to selling.

These are the reasons you should select Magento. For additional advantages, test this Adobe eCommerce platform.

Range of Extensions

There's an extension marketplace available for Magento, which allows you to find solutions to your issues developed by the community. Since it offers various extensions, you can access everything you require from Magento.

When it comes to Magento extensions, there are many Magento 1 and Magento 2 extensions available. Based on their capabilities and features, you can select whatever you like and still ensure your store runs smoothly.

Look at the various Magento 1 and Magento 2 extensions by contacting a Magento eCommerce development company. To determine if the extension suits your needs, contact Certified Magento eCommerce developers Australia.

Customization

Personalization? Did you hear that? Magento is the most suitable choice for this scenario. Magento is the most effective in providing users with a seamless experience since we know user experience is crucial in our modern world.

We understand how an undesigned website could cause users to abandon your site, which will result in lost prospects. This is why Magento is the ideal option for your eCommerce development, as it can be tailored to offer whatever your customers require.

Order Management

The Order Management program helps you manage the processing of invoices and returns. You can even manage the quotations made for orders. Administrators can look up, view, and manage the history of orders within the order workspace. Owners can view the list of all recent and previous orders.

You can modify the order's layout based on dates, values, and other characteristics. Administrators can sort, filter, and or locate orders and apply their actions to every order. Owners can export the complete order information into a file. Owners can make new orders and access orders' archives in the Order workspace.

Return Management

Magento Commerce users can manage their returns effortlessly. The simple dashboard on the backend displays all returns in neat order. Owners can issue a Returned Merchandise Authorization (RMA). RMAs are intended for customers who wish to return an item for exchange or a refund.

The RMA number is assigned to identify the returned item. The Returns grid shows all waiting RMA requests. Administrators may also make brand-new return requests. RMAs can be issued for simple, grouped, or bundle products. However, they will not be accessible for virtual products such as downloadable or gift cards.

Email Reminders

With Magento Commerce, you can send reminder emails to your customers. It is possible to send reminder emails to customers who satisfy certain preset conditions. E.g. owners could send reminders to customers who have added an item to their cart. You could even send a reminder whenever the item is placed on the wishlist items list.

Owners may use email reminders to entice customers to return to the shop. They can also offer coupons to provide an incentive. The feature allows administrators to send out emails for a period of time after a user has left his shopping cart. Owners can also define additional conditions such as the value of the cart number, the quantity of items in the cart, and more.

Rewards and Loyalty

With Magento Commerce, owners can create a distinct reward program. This will increase customer engagement and increase the level of customer loyalty. Owners can give points to customers for transactions as well as other actions. Owners can configure the system to manage the amount of points, balance, and expiry dates. Customers can redeem their points at the time of checkout.

Customers can earn points based on the shopping cart rules set by the administrator. The admin can alter the balance of reward points for each customer. Customers can also check the details of their point balance. Purchases made using reward points are credited to the customer's bank account only after approval by the administrator.

Admin

In contrast to other platforms, on Magento Commerce, several admins can edit the website. All Admins can work on the site simultaneously. This feature is enabled by default on every version after Magento 2. Administrators can also use a customized Admin URL instead of the standard "Admin" or "Backend."

It's not just been done to increase security; two-factor authentication has been in place. Two-factor authentication helps verify that the person is authentic using a one-time password. Administrators can also create case-sensitive passwords. They can also restrict the time they spend in each session and limit the lifetime of passwords. You can restrict how many logins you can make required before the account is locked.

Administrators can set the time a keyboard is idle before the session ends. They can even configure the password and username to make them case-sensitive. To increase security, administrators can set a login to require a CAPTCHA.

Top eCommerce Websites in Australia Using Magento Platform

In the next section, we will look at some of most popular eCommerce sites in Australia using Magento.

Forever New

Forever new is an Australian fashion label well-known for its top-quality clothes and women's accessories, which are elegant and contemporary in design. Over the course of 10 years, Forever New has gained credibility with its customers and earned an important place in the Australian fashion business.

The company created the eCommerce site using Magento to increase its visibility online and discover the most efficient operational solutions. This decision had a significant impact on Forever New's digital success, allowing for rapid growth and quick adaptation to new trends in the marketplace.

Bonds

Another well-known fashion brand across Australia is Bonds. The brand is renowned for its variety of women's, men's, and kids' clothing, which comes in different styles and sizes while guaranteeing durability and safety.

Magento, a top eCommerce platform, has provided a myriad of benefits to Bonds. The ability to manage products with ease and high customization, as well as simple scaling, have assisted Bonds in ensuring diversity within its product range and rapidly adapting to changing market developments.

Bonds' Bonds eCommerce website showcases the brand's quality through an attractive user interface. It also offers advanced search capabilities, secure payment methods, and detailed information about the product. This helps ensure that Bonds not only keeps its existing customer base but also catches the eye of those new to the market who want to experience its convenience and distinctive look.

Sussan

Sussan is a long-standing and well-known fashion label in the Australian market. It has captured the hearts of its customers with its combination of contemporary fashion and luxury. In the past more than 80 years, the Sussan brand has become a symbol within the Australian fashion industry. It is known for its clothes that show the confidence and imagination of contemporary women.

Sussan's online store is an excellent site for fashion-conscious shoppers looking for top-quality items. Built using the Magento platform, the site assists Sussan in providing a superior customer experience and improving the efficiency of its operations.

Additionally, the site offers the most secure and efficient payment methods that provide detailed information about the product's information and its source. This provides a fascinating and safe shopping experience for Sussan shoppers.

Sportsgirl

Sportsgirl is a renowned fashion label in Australia that has been dominating the market through innovation and variety in its female fashion collection. For more than 70 years, Sportsgirl has been just a place to shop but also a source of ideas for personal style, blending the latest trends in fashion with an individual style.

Sportsgirl's eCommerce website, which Magento powers, allows the brand to offer the best possible customer experience while seamlessly modifying features and expanding the system to accommodate the changing requirements and market trends.

Additionally, Sportsgirl provides customers with attractive offers, such as discounts, a buy one, get one free offer, free shipping, gift card giveaways, and many payment options.

Chemist Direct

Chemist Direct is a leading Australian brand offering an extensive range of health and cosmetic merchandise and solutions. The brand not only offers an extensive selection of medicines, vitamins, and beauty products but also provides top-quality information on healthcare to assist clients in making the most of their home health management.

Using Magento as the company's eCommerce site, Chemist Direct can tailor special features to improve customers' shopping experience. The site offers a wide range of merchandise from various brands as well as various payment methods, such as the Buy Now Pay Later option.

Additionally, with sophisticated search capabilities and a simple and secure payment method, The Chemist Direct website stands out and makes it simple for customers to locate and purchase top-quality healthcare and cosmetic products.

Pet Barn

Pet Barn is a leading brand in Australia that specializes in providing pet-related products and services. For more than ten years, Pet Barn has earned an excellent reputation among pet-loving Australians and offers a broad selection of safe, top-quality products.

Pet Barn's eCommerce website is built on the Magento platform, which is a powerful platform for eCommerce and content management. Utilizing the Magento platform, Pet Barn can efficiently manage and operate while improving its customers' online shopping experience.

The security, flexibility, and simplicity of expansion and customization offered by Magento continuously empower the brand to enhance its offerings and adapt to the constantly evolving and varied demands of Australian customers.

Dick Smith

Dick Smith is one of the most renowned brands in Australia, focusing on consumer electronics. With a long history and an established image, Dick Smith has established an exceptional position within the Australian market. It is recognized as a trusted place for those interested in technology and high-end products.

The incredible customizability and scalability of Magento have helped Dick Smith efficiently manage an extensive product portfolio and also optimize customer satisfaction with innovative features and promotions.

The web design not only provides a smooth online shopping experience but also expresses the brand's image through a visually appealing, modern, user-friendly interface. The advanced search feature and product filters allow shoppers to locate their most-loved products.

Bed Bath N` Table

Bed Bath Beyond is a household name in Australia and specializes in providing furniture and accessories for bathrooms, bedrooms, and dining spaces. Focusing on high-end and stunning aesthetics, Bed Bath N’ Table has been marketed as a perfect destination for the most luxurious and comfortable living space.

It is an eCommerce website built using Magento, which allows for flexibility in customization and scalability. The site is dazzling with its user-friendly interface, sophisticated search engine, secure payment method, and optimization.

In addition, the company provides valuable information about decorating your home and useful cleaning tips. Up to date, Bed Bath N' Beyond isn't just a trusted furniture shop but also an ideal place for shoppers to get ideas and inspiration to decorate their homes.

Kath Mandu

Kathmandu is a well-known brand that specializes in outdoor clothing and accessories for outdoor adventures. It has made a noteworthy contribution to increasing enjoyment in outdoor life. Kathmandu's Magento-designed eCommerce site gives customers a high-quality experience that is easily modified and expanded based on business needs.

Alongside the enhanced purchasing experience, Kathmandu offers attractive offers and promotions to attract new customers and maintain loyal customers.

King Living

A well-known Australian furniture brand that is on this listing is King Living. King Living is synonymous with luxury and innovation when creating premium furniture items.

King Living's eCommerce site is a trusted online store for shoppers looking for the best options for furniture purchases. The website was designed on the Magento platform, which enables King Living to freely customize special features specific to its industry, ensuring the best shopping experience online for its customers.

Some notable features include 360-degree views and VR/AR capabilities, the ability to download product specifications and view them checkout on one page, and many others. Over the past 40 years of operation, King Living has built a solid reputation within the consumer community, especially with those who appreciate the benefits of luxurious living spaces.

The Key Takeaway

The 10 eCommerce websites in Australia above stand out for being built using the Magento platform. These businesses have successfully utilized Magento's adaptable and flexible features to create distinct features that ultimately enhance customers' overall shopping experience.

After exploring Magento's many capabilities, it is apparent why it's positioned as the best option to meet your online store's requirements. From its unparalleled capacity, flexibility, integration capabilities, and unwavering dedication to security, SEO, and analytics, Magento is a full toolset that allows businesses to succeed in today's highly competitive digital world. In addition, its dedication to a vibrant global community guarantees that support and development are always at hand.

Ultimately, the most important motives for hiring Magento ecommerce development company Australia for your online store are its ability to adapt to specific business requirements, its dedication to security and user experience, its wide range of integration options, and its vital contribution to data-driven decision-making. Choosing Magento as your platform is not just about selecting a platform; you're choosing a path to the highest level of digital efficiency and success in eCommerce.