On Friday, the CEO of Instagram Adam Mosseri said “a test of hiding ‘likes’ at the image and photo sharing social network will spread to the US”. In September, Facebook confirmed that it was baffling that there would no longer be a public display of how many "likes" were collected through posts. Mosseri tweeted "Heads up! We've been testing making likes private on Instagram in a number of countries this year". He continued saying "We're expanding those tests to include a small portion of people in the US next week." This change can ease the pressure to get approval with pictures, videos, or comments, and can instead make people focus on posts. Facebook-owned Instagram announced earlier this year that it is trying to hide lists and video views in more than one and a half countries. Account holders can still see the numbers but hide amounts from others. According to product lead Kayvon Beykpour, Twitter has also experimented with hiding numbers of times tweets were "liked" or "retweeted". Twitter found that people dealt less with tweets when they didn't see the counts. Earlier this year, Beykpour said "When you remove engagement indicators, people engage less".
