Guide to Start an Online Astrology Business in 2025

Ever wondered how to start an astrology app business that people actually use and pay for? 

With more people turning to astrology for guidance, launching an astrology business through a mobile app is becoming a hot opportunity. Whether it’s horoscope readings, tarot card insights, or live consultations, there’s huge potential to build your own astrology business and tap into a growing digital market.

Starting an astrology business from scratch may seem overwhelming, but with the right approach, tools, and strategy, you can easily set up your astrology business and begin generating revenue. 

In this blog, we will walk you through the entire process of starting an astrology app business, from market stats and key features to cost breakdowns, monetization tips, and a full roadmap to establishing a successful astrology business. 

Ready to create your astrology business and explore the booming astrology app for the business market? Let’s dive in.

What is an Online Astrology Business?

An online astrology business offers spiritual and astrological guidance through digital platforms, helping users access services like horoscope readings, birth chart analysis, tarot sessions, and numerology from the comfort of their homes. 

Whether it's predicting life events, offering career advice, or exploring relationship compatibility, this business taps into the growing global interest in cosmic insights and self-discovery.

Today, astrology apps have become a powerful medium to run such businesses. These mobile applications allow astrologers and service providers to reach wider audiences with personalized predictions, live consultations, and daily zodiac updates all integrated into an interactive and easy-to-use platform.

These apps often use user data like birth time, date, and location to generate accurate predictions and insights.

From Vedic astrology and Western horoscopes to palmistry and numerology, astrology apps cater to a wide range of belief systems and interests. Some apps even connect users with live astrologers or tarot readers for one-on-one consultations, creating a highly interactive experience.

For entrepreneurs, these apps offer an excellent opportunity to build a loyal user base and tap into the growing demand for spirituality and self-awareness.

Up next, we’ll look at the market statistics of the astrology app industry to help you understand why now is the perfect time to create an online astrology business.

Market Statistics of the Astrology App Industry

The astrology app industry is experiencing significant growth worldwide, driven by increasing interest in personalized spiritual guidance and the convenience of mobile applications.

Here are some key statistics highlighting this trend:​

• • Global Market Growth: The global astrology app market was valued at approximately USD 3 billion in 2024 and is projected to reach USD 9 billion by 2030, growing at a CAGR of around 20% during 2025–2030. ​MarkNtel
  • User Demographics: Approximately 48% of Americans believe in astrology, and over 70% of millennials express interest in horoscopes, indicating a strong user base for astrology apps. ​Statista
  • Social Media Influence: Astrology-related content receives over 300 million views per month on platforms like TikTok, showcasing the genre's popularity among younger audiences. ​
  • App Popularity: The astrology app Co-Star expanded its user base from 7.5 million in 2020 to 30 million in 2023, reflecting the growing demand for astrology-based digital services. ​
  • Investment Trends: The Astrology app market has attracted significant investments, with funding rising from around USD 88,000 in 2015 to approximately USD 50 million in 2024. ​MarkNtel

These statistics highlight the lucrative potential of the astrology app business, making it an excellent moment to invest in this industry. 

What Makes Astrology App Business a Smart Move Today?

Starting an astrology app business may sound niche, but it’s actually one of the fastest-growing online business ideas in 2025. 

If you’re interested in astrology, tarot, horoscopes, or spiritual wellness, this might be your perfect opportunity. 

Let’s break down why it’s worth considering:

1. Huge Demand for Online Astrology

People want answers about love, career, money, and life. Instead of waiting to visit a physical astrologer, users now prefer astrology apps that offer 24/7 access to insights and predictions. That’s where you come in with your astrology app business.

2. Low Barrier to Entry

You don’t need to own a big office to start an astrology business. You can work from home and connect with users digitally. It’s easier than ever to build your own astrology business from scratch with help from the right app development team.

3. Fast-Growing Industry

From horoscope reading apps to tarot card platforms, this astrology-related business has seen a boom in app downloads and user engagement. It’s the perfect time to develop an online astrology business and ride this trend.

4. Multiple Income Streams

The business of astrology apps allows you to earn through subscriptions, one-on-one consultations, ads, premium features, and more. Whether you want to operate an online astrology consultation platform or a Horoscope app business, the earning potential is solid.

5. Easy to Customise

Want to create an app with zodiac-based content? Or maybe a tarot reading app? Or even a full astrology marketplace app? You can do all that! Modern tech makes it easier to create your astrology business the way you imagine it.

6. Reach a Global Audience

By going digital, you're not limited by geography. You can start an astrology app business locally and scale it worldwide, reaching users who are passionate about astrology and wellness.

With a clear understanding of the potential and profitability of the astrology app space, let’s now walk through the guide to set up your astrology app business from scratch.

Step-by-Step Guide to Set Up Your Astrology App Business

So, you’ve decided to start an astrology business and are ready to turn your passion into a powerful online astrology consultation platform. 

That’s amazing! But before you dive in, it's crucial to understand the step-by-step process of starting an astrology app business from concept to launch and beyond.

Below is a simplified yet practical guide to help you build your own astrology business and turn it into a successful digital venture.

Step 1: Define Your Niche and Audience

Not everyone interested in astrology wants the same thing. 

Some people want daily horoscopes, while others seek in-depth birth chart analysis, tarot readings, or Vedic predictions. To create an astrology app, you must first narrow down your focus and understand who you're helping.

Tip: Pick a niche like love astrology, career readings, or spiritual healing. 

This not only reflects your interest but also helps you stand out in the horoscope app business and astrology-related business space.

Step 2: Conduct Competitor & Market Research

Look at what top astrology apps like Co-Star, AstroMatrix, or Sanctuary are doing. What features do they offer? What are users loving or complaining about?

Tip: Use tools like Google Trends, SimilarWeb, or even Reddit forums to analyze trends and customer pain points. This research is key to launch your astrology business with an edge.

Step 3: Choose a Business Model

Now it’s time to decide how you’ll earn. Will you charge for consultations, offer paid subscriptions, show ads, or sell digital products like personalized reports?

Tip: A freemium model is great for getting users in the door. As your astrology app business gains trust, you can upsell premium features or exclusive readings.

Step 4: Partner With Certified Astrologers

No astrology app for the business is complete without real astrologers. 

Their experience adds authenticity and trust. You can hire full-time astrologers or collaborate with freelancers for tarot, Vedic, Western astrology, and more.

Tip: Make sure they’re certified and have a social media presence; it boosts visibility and user trust in your astrology business.

Step 5: Build a Feature-Rich App

Your app should combine both beginner-friendly and advanced astrology app features. Core functions to consider:

• • Daily horoscopes
  • Birth chart/Kundli generation
  • Tarot card readings
  • Live consultations (chat/video)
  • Personalized push notifications
  • Astrology articles and learning tools

Tip: Begin with basic features and upgrade over time with advanced tools like AI-driven predictions, compatibility matchmakers, or planetary tracking to scale your tarot reading app business and horoscope business smoothly.

Step 6: Choose a Reliable Tech Partner

Your astrology app business can only go as far as the tech supporting it. 

The best mobile app development company, preferably one that understands astrology-related businesses, can help you build a secure, user-friendly, and scalable product. 

They will guide you through selecting the right tech stack, ensuring smooth UI/UX design for easy navigation, integrating payment systems, and implementing real-time features like live consultations or birth chart generation. 

This will make your app not only functional but also enjoyable to use, boosting customer retention.

Tip: Always ask for a prototype or MVP (Minimum Viable Product) before proceeding with full-scale development. 

Testing key features early helps you identify potential issues and refine them based on real user feedback, which is essential for establishing a successful astrology business.

Step 7: Handle Legalities and Compliance

Running an astrology business is not just about providing guidance; it's about ensuring you meet legal and regulatory requirements. 

Whether you are running a Horoscope app business or offering tarot reading app business services, it's crucial to understand the licensing requirements and data privacy laws in your region, such as GDPR (for Europe) or CCPA (for California). 

Additionally, securing payment gateways and protecting sensitive user data is non-negotiable.

Tip: Make sure to include disclaimers in your app, stating that readings are meant for entertainment and self-guidance. 

This protects you legally by clarifying that the advice provided is not professional or medical advice. Handling these legalities will help your astrology app business establish trust and avoid any complications in the future.

Step 8: Design a Scalable Marketing Plan

Launching your astrology business is only part of the equation; making people aware of it is where marketing comes into play. 

Social media platforms, like TikTok, Instagram, and YouTube Shorts, are great places to promote your astrology app for business. Share bite-sized daily horoscopes, zodiac memes, or quick tarot readings that can easily be shared by users to increase organic downloads.

Tip: Collaborate with astrology influencers or spiritual coaches who already have an engaged audience. 

Their endorsement will make your app appear more authentic, attracting their followers to your platform. 

Partnering with well-known figures in the Horoscope business can also give your app the credibility it needs to stand out in a crowded market.

Step 9: Launch Soft, Gather Feedback, Iterate

Before going all out with your app launch, it’s wise to do a soft launch. Release your app to a select group of users (around 500–1000) and gather feedback. 

This early stage allows you to assess user behavior, uncover features people enjoy, and find areas that need improvement.

Tip: Reward your early adopters with exclusive perks, such as free consultations, premium access, or a "founder badge." 

These early users can become your biggest advocates, promoting your app through word-of-mouth and offering valuable feedback that can help refine your app’s features, ensuring it’s ready for a full-scale launch.

Step 10: Focus on Long-Term User Engagement

The key to starting an online astrology business is keeping users engaged over the long term. 

Once your app is launched, focus on features that keep users coming back. This can include daily push notifications for their horoscope, weekly forecasts, or special tips during events like Mercury Retrograde.

 Regularly refreshing content and offering personalized experiences is critical to keeping users hooked.

Tip: Consider adding a referral program that rewards users for bringing friends into the app. 

For example, if a user refers to 3 friends, they get a free 10-minute tarot reading or a week of premium access. This kind of reward system not only boosts user acquisition but also helps in retaining loyal users, making it easier to operate your astrology business.

With these steps, you’ll be well on your way to starting an astrology app business that is not only functional but also sustainable and profitable. 

As you begin shaping your platform, keeping up with the latest astrology app trends will help ensure your offering remains engaging, competitive, and future-ready.

Must-Have Features to Make Your Astrology App Business Stand Out

If you're planning to start an astrology business, integrating the right features is crucial. Here's what can truly set your app apart:

• • Personalized Predictions: Offer in-depth, user-specific forecasts using birth details. This could include natal charts, moon sign readings, and real-time planetary movements—key for building trust and delivering value.
  • Live Consultations: Let users connect with certified astrologers, tarot readers, or numerologists via live chat or video. This interactive element enhances credibility and drives higher user engagement.
  • Customizable Kundli or Birth Chart Generator: Essential for those building an astrology business from scratch, this feature appeals to users interested in Vedic astrology or deeper spiritual insights.
  • AI-Powered Tools: Include features like zodiac compatibility checkers, daily horoscope alerts, or auto-tarot card pullers to provide a fresh, engaging experience every day.
  • Content-Rich Astrology Blog or Feed: Educate and engage your audience with astrology articles, cosmic events, or retrograde updates. This supports long-term user retention for anyone trying to establish a successful astrology business.
  • Push Notifications & Forecast Alerts: Deliver relevant daily, weekly, or monthly astrology updates straight to users’ phones crucial for running your astrology business successfully.
  • Loyalty and Referral Programs: Offer users rewards for app activity or inviting friends, especially if you're just beginning to launch an astrology business.

By combining these features thoughtfully, your astrology app business can offer more than just readings, it can become a go-to digital sanctuary for spiritual guidance and connection, like these top astrology apps mentioned below. 

Global Leaders in the Astrology App Business: Who’s Setting the Benchmark?

If you’re planning to start an online astrology business or launch your own horoscope app, it helps to learn from the best. 

Several apps have carved a niche in the global astrology market by offering innovative features, stellar user experiences, and strong community engagement. These platforms can inspire anyone looking to create an astrology business. 

Here are some of the top-performing astrology apps making waves globally:

► Co–Star

Known for its AI-powered birth chart readings and sleek, minimalist design, Co–Star is a go-to for millennials and Gen Z.

The app uses NASA data to offer hyper-personalized horoscopes and daily insights. If you're aiming to create an app like Co–Star with a futuristic feel and tech-forward functionality, its AI-based, data-driven approach is definitely worth exploring as inspiration for your astrology app business.

► Sanctuary

This app combines daily horoscopes with live, in-app chat consultations from professional astrologers. 

It’s a great example of an online astrology consultation platform that merges content and service, which can inspire you if you're building an astrology business from scratch.

► AstroMatrix

Known for its in-depth natal charts, transits, and tarot reading integrations, AstroMatrix is perfect for users who want a more spiritual and detailed analysis.

It shows how offering layered features can enhance engagement important for those looking to run an astrology business with long-term value.

► TimePassages

A favorite among astrology students and enthusiasts, TimePassages focuses on accurate birth charts and interpretations. 

It’s a reminder that educational value can also be a strong pillar when you set up your astrology business.

► The Pattern

More psychology-based than traditional astrology, The Pattern delivers deep insights into personality and relationships. It highlights the power of emotional resonance, a great strategy if you plan to build your own astrology business around user connection and self-awareness.

These market leaders show that success in the astrology app business isn’t just about horoscopes, it’s about combining accuracy, design, real-time engagement, and emotional value. 

While these global leaders continue to raise the bar in innovation and user experience, you might be wondering what it costs to build an astrology app of your dreams.

Cost to Develop an Astrology App: What to Expect?

Wondering how much it costs to start an astrology business? 

The development budget can vary based on your app’s complexity, features, design preferences, and the team you hire. 

On average, building a basic astrology app with core features like daily horoscopes, birth chart generation, and in-app chat can cost anywhere between $15,000 to $30,000.

However, if you're planning a full-scale astrology consultation platform with live video consultations, AI-based predictions, and multi-language support, the cost to develop an astrology app may rise to $50,000–$100,000 or more. 

Custom design, security measures for storing sensitive birth and payment data, and scalable backend infrastructure also add to the final quote.

Additional expenses might include hiring certified astrologers, marketing your astrology business, third-party integrations, and post-launch maintenance.

To reduce risk, it's a smart move to start with an MVP, a simplified version of your app to test with real users. This helps validate your idea before you invest in a full build and ensures a smooth process of starting an astrology app business.

Now that you have an idea of the development cost, let’s explore how you can turn your astrology app into a profitable venture by implementing some of the best monetisation strategies.

How to Monetize Your Astrology App: Profitable Revenue Strategies

Once your astrology app is up and running, the next big step is generating revenue.

Here’s how you can turn your astrology app business into a sustainable source of income:

• • Paid Consultations with Astrologers: Offer users the ability to book one-on-one sessions with certified astrologers via chat, call, or video. You can charge per minute, per session, or offer bundled packages.
  • Freemium Model with In-App Purchases: Let users access basic features like daily horoscopes for free, while keeping advanced features behind a paywall. This model works great for gaining traction while still earning.
  • Monthly/Yearly Subscriptions: Set up subscription plans for exclusive features such as weekly predictions, ad-free experience, unlimited consultations, or premium reports. Subscriptions ensure a steady monthly income flow for your online astrology consultation platform.
  • Advertisement Integration: For apps with a large user base, showing targeted ads (without disrupting user experience) can generate passive revenue. Google AdMob or Facebook Audience Network are popular options.
  • Sell Astrology-Based Products: Include an eCommerce section within your app to sell crystals, zodiac-themed jewelry, spiritual kits, or personalized merchandise. A great add-on for your horoscope business.
  • Affiliate Marketing: Partner with other astrology-related businesses or wellness platforms and earn commission by promoting their products/services within your app.

By combining these business models smartly, you can build a strong revenue-generating model and operate a successful astrology business with long-term growth.

Build Your Feature-rich Astrology App with JPLoft

Thinking of turning your astrology idea into a scalable digital product? 

At JPLoft, we specialize in building custom astrology apps that align with your niche, vision, and business goals. If you are starting an online astrology consultation marketplace or want a feature-rich horoscope app, our team has the expertise to bring your concept to life.

As a leading astrology app development company, we offer end-to-end services from UI/UX design and feature integration to secure payment gateways and real-time consultation capabilities. 

Our developers are well-versed in incorporating advanced features like AI-based predictions, birth chart generators, tarot reading modules, and personalized push notifications that boost engagement and retention.

We don’t just develop apps, we help launch an astrology business for success with scalable architecture, intuitive navigation, and post-launch support. Whether you want to monetize via subscriptions, consultations, or in-app purchases, we’ll craft a tailored solution that works for your model.

Conclusion

Starting an astrology app business is more than just creating a digital platform; it’s about building a trusted space for guidance, insight, and connection. 

From identifying your niche to choosing the right tech partner and monetization strategy, each step plays a crucial role in establishing a successful astrology business. 

With astrology trends booming globally, now is the perfect time to launch your astrology business and tap into this growing market. Whether you're focusing on a horoscope app business, tarot reading app, or an online astrology consultation platform, having the right strategy and support is key. 

Follow this roadmap, collaborate with the right team, and turn your dream of starting an astrology app business into a thriving digital venture.