How to Develop Grocery Delivery App Like Publix

There should be no objections when people say technology has made their lives simpler. With just a few clicks, they can order anything they want, whether it is their desired products, food, or home service. Grocery is also one such basic necessity that can be ordered online and save you from the hassle of going to grocery shops or stores. 

Following the pandemic, there was a major shift in the purchasing and selling habits of both consumers and companies.  Consequently, a lot of business owners and grocery store owners are investing in the creation of grocery delivery apps in order to take advantage of the power of the internet. It will increase sales and profits for the brand by providing access to new sources of income. 

If you are also thinking about developing a grocery delivery app, then you should first understand its market and consider the factors involved in it. Analyse the business model of the top grocery delivery apps and Publix is one of them. As the demand for grocery delivery apps is increasing, businesses are trying their best to replicate the success of Publix. 

If you want to build a grocery delivery app like Publix, you might be facing many questions and doubts. But don't worry! This blog will clear all of your doubts and by the end of it, you will be well aware of different aspects of grocery delivery app development. So let's start with knowing Publix and its working. 

Grocery Delivery Market at Glance 

• • The global grocery delivery market will reach a valuation of 627.30 bn USD by the end of 2023. 

  • The market is expected to grow at a rapid pace between 2023-2027. The projected market size is 1,140 bn USD. 

  • The market's main category is retail delivery. Its market size is expected to reach US$486.50 billion in 2023.

  • It is noteworthy that China is anticipated to produce the highest income of US$226,100.00 million for the same year, on a global scale.

  • By 2023, it is anticipated that the average revenue per customer (ARPU) in the grocery delivery market will be US$449.00.

  • By 2027, this market will have 1,995.0 million users.

  • Approximately half of all Americans, or 150 million people, shop for groceries online.

What is Publix and How Does It Work?

Publix is ​​a grocery delivery app run by Instacart, an American company that specializes in delivery and pickup services. Publix allows users to order their groceries directly from their local Publix store and offers Instacart-sponsored curbside pickup. It has a user-friendly interface, making shopping easier for customers. Users can grab deals, offers, discounts, and order items from Publix at affordable prices. 

Publix Curbside Services specializes in locations throughout the United States. The user can shop from the online store and receive delivery to his/her home. Both methods are convenient and easy for customers. By joining the Publix Group, the user can become a loyal member of the community and also get access to the best-handpicked deals, sneak peeks, and other benefits.

Ordering from Publix is quite easy. The Publix supermarket delivery app allows users to order items in the following ways: 

• • Create a Publix account by entering all the essential personal details. 

  • Log in or sign in after completing the registration process. 

  • Select the groceries that you want to buy. 

  • You can set the time or schedule for the delivery based on your availability. 

  • Get the delivery at your doorstep.

  • Make payments through the in-app payment gateways by scanning the QR. 

Benefits of Developing a Grocery Delivery App Like Publix 

The market for grocery delivery app development is very vast and a variety of apps are already earning profits. Here are some powerful reasons that will showcase the importance of this niche where businesses can thrive in the competitive market. 

Time and Cost Efficiency

The first and foremost benefit of developing an app like Publix is that it will save the time and money of both retailers and users as well. In addition to this, customers' ease of searching, selecting, and placing orders from the comfort of their homes eliminates the need for in-person visits. Operations run smoothly with the help of digital management systems and also cut down on labor expenses. Overall, it improves the work efficiency of the merchants. 

Flexible Work Schedule

Operating online not only saves your time but also allows you to be more creative with your work strategies. Hire a grocery delivery app development company that is known for its expertise in developing robust apps for supermarkets. It is like investing in supermarkets directly.  You are your own boss in this case as you are allowed to set your own hours and leverage its benefits. Many people prefer to work part-time in the e-grocery industry while working in their full-time jobs. The reason behind the popularity of this model is the easy switch between an online grocery business and a regular job to earn more.

Analysing Customer’s Patterns 

Due to the changing trends of the market, it has become difficult for merchants to keep up with the needs of the customers. Hire mobile developers to build a grocery delivery app like Publix that enables merchants to analyze their user behavior, boosting their sales.  Many of the famous brands adopted the strategy of focusing on the bestsellers while reducing their extra expenses on the inventory. 

Moreover, the grocery delivery app development services will also increase the customer retention rate. Considering the busy schedule of people, building a delivery app would be the best idea for store owners. 

Easy Cost Comparison 

Many customers like to visit several stores to compare the prices and then decide the one from which they want to shop. With a grocery delivery app like Publix, customers can easily compare prices and offerings from different merchants and retailers. To get the best deals, they do not need to visit each store in person. In addition to this, they can compare the prices without physically visiting the grocery store. They can now quickly select the store of their choice, place their order, and get the best offers. 

Increases Return On Investment

Developing a grocery store or grocery delivery app may be a good idea if you want to extend your business. Finding a reputable mobile app development company that provides a variety of services at affordable prices is very necessary. 

With time, both the growth and profit of your business will increase. Online stores or supermarkets have become more preferable choices for users because of their accessibility. With just a few clicks they can get their groceries delivered on time. 

Personalized Marketing Channel

Other than being a valuable marketing tool, mobile apps also serve as a great medium to enhance communication between the business and the customer. According to a survey, 52% of customers expect personalized offers from stores or businesses. You can create a marketing campaign for your target audience and send them customized messages and offers. Their contact details and other user information can be easily maintained in the apps. To make it more eye-catching, you can add logos and colors of your brand into the campaign. The customer can become regular just by using the app daily and participating in the campaign. Hire grocery developers who are skilled in integrating AR/VR technologies such as mix-and-match apparel and color switching into your delivery app to offer a more enhanced experience to the users. 

Increase Revenue 

Undoubtedly, mobile apps improve the user experience, offering benefits to businesses as well as customers. It results in high revenue generation. The grocery delivery mobile app reduces the marketing campaign expense as it can do the work of different marketing devices. Mobile apps increase the conversion rate with a minimum budget by offering engaging chats, loyalty programs, and engagement tools. Over time, it is going to save a lot of money by simplifying data, enhancing communication, and automating operations. 

Also Read: Trends & Insights for Grocery Delivery App Development

Transparency

Modern consumers are savvy. As a result, their understanding of the industry has greatly increased. Make sure the grocery delivery process is transparent and that there are clear payment alternatives available to you when you invest in a grocery delivery app development company. Customers will have even more reason to continue with the grocery store online as a result of this, in addition to helping you gain their trust. Your clients will receive high-quality goods, dependable services, and prompt delivery. Upholding transparency and providing high-quality services is the greatest method to guarantee a thriving grocery business.

How To Build A Grocery Delivery App Like Publix? 

The grocery delivery app development process consists of several steps and to get the best results, each step should be executed properly. To require the expertise of professionals to ensure the success of an app similar to Publix. In this section, we have explained each and every step that is required to build a grocery delivery app like Publix with the help of an experienced grocery delivery app development company.  Let's study every step in detail. 

Finalizing a Business Model 

The first step is to understand what business model is best suitable for your app. The main goal of each app is to generate profit and it is only possible when your app can catch the attention of the user. If you already own a grocery store, then single stores may be the ideal choice for you. You can also develop a grocery marketplace, allowing various brands to list their products just like Instacart. Lastly, for those who are already in the grocery business, developing an app for grocery store chains could be a wise decision. 

Also Read: Features, Revenue & Business Model Of Grocery Delivery App Development

Ideation and Planning 

The next step is to conduct proper research on your niche market and then start planning for the development. It includes determining the concept of the app, its goal, target audience, and key features of the app. You also need to decide the technical aspects of app development, like the tech stack, platform, and framework you are going to use to build a grocery delivery app like Publix. Do not forget to analyze your competitors, their strategies, and their mistakes. It will help you outline your grocery delivery app development. Moreover, the app projection, cost of the project, and manpower required are some of the most important factors to consider while planning. 

Choosing a Grocery App Development Company

To develop a popular grocery delivery app like Publix, you need to get assistance from a skilled grocery app development company. Hire mobile app developers who are well-versed in all the latest technologies and use agile methodologies to build a robust grocery delivery app. Do in-depth research about the company, evaluate their past projects, and check their portfolio. If you are satisfied with their experience and expertise then contact their team to discuss your ideas. 

Discuss your required mobile app development services with the developers and take their suggestions about the business models, features, and other things of the grocery delivery app development. Dedicated mobile app developers will help you turn your idea or vision into a reality. 

UI/UX Design of the Grocery Delivery App 

Once the pre-design phase is completed, it's time to start the designing part of the app. The UI/UX designers from your hired app development team will create wireframes to showcase the app's layout and navigation. It will help you get a preview of your app and they can make changes according to your real feedback. Both the user experience (UX) and the user interface (UI) of the app should be appealing and engaging, resulting in enhanced user experiences. Also, check the app's performance, ensuring it can work on multiple screens and devices. 

Also Read: Grocery Delivery App Development Like Instacart

App Development

Now, it's time to start the real development process, where developers will start writing code on the selected platform or framework. The grocery delivery app development includes both backend and frontend development. The process of developing a user-friendly interface using the design guidelines is known as front-end development. Conversely, backend development guarantees comprehensive data management and seamless third-party integration. Include everything necessary to provide a seamless and productive user experience.

Quality Testing

It is necessary to perform rigorous testing in each phase of the development to check app performance, usability, security, and compatibility across other devices and operating systems. Identify and fix any issues or flaws to guarantee the best possible customer experience. Furthermore, carry out user acceptance testing (UAT) to gather actual user feedback and enhance the functionality of the app. This thorough testing process ensures that the program satisfies strict standards and provides a positive user experience.

App Deployment and Marketing 

Once all the steps of grocery delivery app development are completed properly, you can now execute the last but most important step of the process. The development team will submit the app to the App Store or Play Store, ensuring it strictly adheres to all the guidelines set up by the respective stores with required documentation related to privacy policies.

To replicate the success of a grocery delivery app like Publix is not possible without the strategic marketing of the app. Create the buzz for the app even before its launch through content marketing and social media marketing. This critical launch time determines the app's first response and future success. Evaluate post-launch performance and gather user feedback to drive additional improvements and releases. Remain active in app stores and engage with consumers to guarantee long-term success and growth.

Also Read: All You Should Know Grocery App Development

Maintenance and Support

Keep an eye out for any issues or bugs after the app launches. Ask users to share their experience and feedback. Additionally,  your grocery delivery app would require regular updates and maintenance, with the timely addition of new features to improve the user experience and thrive in the competitive market.  Iterative development keeps the app relevant and competitive, ensuring consistent revenue generation. 

How Much Does It Cost to Build a Grocery Delivery App Like Publix? 

When you think about investing in any industry, the first question that naturally comes to mind is how much this development process is going to cost you. It is obvious to determine a certain budget for the development. However, the cost of grocery app development is influenced by many factors. Here are some major cost-deciding factors to develop an app like Publix. 

• • The selected technology stack is used for app development.

  • Voice of the platform or development, for example, cross-platform development, iOS and Android development. 

  • The complexity of features and functionalities of the app

  • The UI/UX design of the app

  • Location of the developers or development company. 

The hourly prices of developers differ from place to region, therefore hiring an Indian mobile app development company will cost you far less than hiring one in another. Building an app similar to Publix might run you anywhere from $10,000 to $400,000, depending on the mobile app development company you select. 

Final Words 

In conclusion, the development of grocery delivery apps has revolutionized the market by providing useful and accessible solutions to typical problems. Our lives have become much more dependent on on-demand apps, which assist us with everything from ordering groceries and water to reserving a taxi and arranging home services. 

Choose JPLoft as your partner mobile app development company, as we have a team of skilled and dedicated tech enthusiasts including developers, designers, testers, and marketers. Our experts utilize the best technology and help you stand out in the industry with our robust mobile app development services.