Cross-Platform App Development: A Smart Move for Startups 2025

Probably one of the most challenging decisions a startup has to make is the mode and technique for developing an app, which further muddies the waters concerning what would be best for their business: cross-platform app development or native app development?.

As you know, the app plays quite an important role in beefing up the online presence of the business; talking about the mobile app development process is something we should consider doing a detailed analysis of.

Here, our topic is to know whether startups should go for cross-platform app development or not, and let's see what conclusion we reach. 

What Does Cross-Platform App Development Mean?

Cross-platform app development enables the same application to be run with different operating systems like iOS, Android, Linux, etc. This application does not base its development on one particular platform.

In cross-platform app development, code is written once and reused multiple times. 

This makes the creation of cross-platform apps easy and time-effective.

Cross-platform application development involves blending platform-agnostic technologies like JavaScript, HTML, and CSS that are not native to any particular platform. This means that the possible devices on which a mobile application can be developed include as many devices as possible at affordable prices for organizations. 

The Present Setting of Cross-Platform App Development 

According to Statista's report, in 2021 worldwide, the developers took part in a survey. They obtained more than six in 10, where target respondents reported that they targeted web as well as Windows for cross-platform software development. About 53% reported targeting Linux, and approximately 47% developed multi-platform software for Android.

In 2021, a survey by Statista of developers discovered that Flutter app development is the most widely used cross-platform mobile app development framework. Based on the survey, 42% of software developers leveraged Flutter. 

Also Read : Android vs iOS Development: Which is Profitable for Business

Why Do Maximum Startups Select Cross-Platform App Development Rather Than React Native App Development?

Here are the top reasons why startups generally opt for cross-platform application development in comparison to native application development; let us delve into the same: 

Support for Multiple Platforms 

Multi-platform support is the most notable aspect of cross-platform technology. As a company, you undoubtedly want as many people to use your software or product as you can.

Cross-platform app development makes this feasible by allowing you to release your application across a variety of platforms and operating systems, making it simpler for consumers to locate your program on any platform they may be using—i.e., Android, iOS, Linux, and so forth. 

Perfectly Suited for Releasing Minimum Viable Product (MVP) 

Technology experts always suggest that firms start with their MVP because there aren't many risks involved. Cross-platform app development is helpful to startups because it is regarded as the best option for minimum-viable products. 

Furthermore, by paying attention to what your audience wants from your app, you can always add more features to your MVP to make it personalized for users after a certain amount of time. 

Tailored Experience with an Easy Backend Framework 

Flexibility is another reason why cross-platform programming is a pleasant choice for companies. With cross-platform app development, developers can provide a native experience while maintaining an elementary backend architecture.

Because of the gorgeous UI design and functionality, a little extra work in establishing an intuitive interface will result in an enjoyable experience for users. 

Simple to Code 

Despite having a minimal foundation, cross-platform app development is very popular since it offers a native-like app experience.

Startups love the experience, and naturally, they will—after all, who would refuse the chance to skip the development process each time you want to release your software or product on a new operating system? It has come a long way. 

Cross-platform app development is a mutually beneficial approach for startups.

Easy Integration 

This is the second main explanation for why cross-platform apps are so well-liked in the IT sector. Integrating cross-platform apps with other apps is simple.

Customers enjoy a smooth and productive experience since cross-platform apps seamlessly integrate with the device's framework environment, preventing even the smallest of complaints.

Cross-Platform Applications can be Rapidly and Easily Upgraded  

Because of their speed and ease of use, cross-platform apps are relatively simple to update. Cross-platform development tools play a significant role since they make it possible for apps to convert code in an incredibly simple way. Additionally, it ensures that software updates automatically via the internet. 

Also Read : Complete Guide To Mobile App Development Cost

When Should Startups Rely on Cross-Platform App Development?  

Opting for cross-platform app development is the best-suited decision if obtaining reach is the standard focus. You can achieve the anticipated reach with cross-platform application development since your software is available across several platforms.

Because of this, consumers will undoubtedly have an equally fantastic experience despite the differences in operating systems.

This is especially sensible for businesses that have just begun their project and are still in the discovery stage. If their project achieves its target audience, it may eventually be scaled. 

Still, this piece of content will highlight the instances where cross-platform app development would undoubtedly fit: 

• • When you're under deadline pressure to release a mobile application for several platforms, you need more cash and resources.

  • When consumers of iOS and Android apps are your target market.

  • If developing apps more quickly is your top goal.

  • When you wish to design basic apps with predefined features and functionalities. 

  • When you want complete control over the user interface elements, and there is a single codebase for the application logic. You can only accomplish this with certain cross-platform frameworks, such as Kotlin Multiplatform.

  • When you think that updating your app should happen at set intervals rather than when it's first released with a ton of features.

  • When you have to develop the MVP or minimum viable product swiftly, cross-platform development is a great option because of its rapid implementation when it comes to creating an MVP and testing theories.

  • If you need more resources. Since code doesn't need to be redone for several operating systems, cross-platform app development allows you to work with a single team on the project. 

Also Read : React Native App Development Cost Breakdown - An Guide 2024

Trending Frameworks for Cross-Platform App Development 

React Native 

Facebook released React Native, which may support a variety of operating platforms, including Web Windows, Web, iOS, macOS, Android, and Android TV. This cross-platform framework lets you provide experiences that are just as amazing.

Additionally, this technology enables you to create native applications with complete access to system API platforms by allowing you to work with the React library outside of the browser.

Flutter 

Google created Flutter, which has received a lot of attention and success in a short amount of time. Google just unveiled Flutter 3, a significantly improved version that is already gaining popularity in the IT sector.

The benefits of cross-platform and native techniques are combined in Flutter app development, which is why many large brands like Alibaba, Hamilton, Phillips, Hue, Dixie Group, and other well-known companies have enjoyed using it.

Xamarin 

Another excellent framework for cross-platform apps is called Xamarin. It is an open-source platform that works well for creating extremely scalable.NET apps for Windows, iOS, and Android.

At least 90% of your app's code can be used with this framework, and you can do so without having to change it for other platforms. With Xamarin, you can create business logic in only one language without sacrificing the required operating system's (OS) behavior, interface, or performance. 

Kotlin Multiplatform Mobile 

You can utilize a single source code for the logic of your Android and iOS applications when you use Kotlin Multiplatform. When developing your user interface using platform-specific APIs, that is the only situation in which the specific platform code is needed. 

Ionic 

One of the most well-liked AngularJS-based frameworks for cross-platform mobile apps is Ionic. A company can hire dedicated developers who can include elements that are easy for users to use, thus creating an application with an eye-catching and imaginative user interface.

Because of this framework's high level of interactivity and ability to simulate a native experience, Ionic is an ideal solution for progressive web app development. 

Who is Leading the Market? Cross-Platform or Native App Development: A Quick Contrast 

Total Development Budget 

Generally, the biggest constraint of a startup is the budget; in this case, cross-platform application is the outright winner. We have already discussed the fact that cross-platform app development does not let you code for every specific platform; the same code works for every platform with some minor implementations. 

The startups are okay with their budget as they have the option of acquiring cross-platform application development. 

Effectiveness in Performance 

For mobile apps that perform intensive calculations, such as mobile games, tight integration, and proper execution are demanded. Here, React Native app development appears to fit the demand best.

Cross-platform applications are performing better; cross-platform app development can also be used for such complex apps. But, again, it calls for ample effort and time to optimize it. Native applications only work for a single operating system, but since the developers work in accordance with the particular platform, efficiency and performance are guaranteed.

Market Reach 

This is one general concern of the startups and newly arrived product lines. The new product lines always get worried about the uncertainty of their product's success. However, cross-platform app development makes things easier as the app is now on multiple platforms, so the app won't take too long to be widespread amongst its users.

More than that, in comparison with developing a native app, a startup does not have to waste huge amounts of money on the development process so that problems related to the budget do not hinder it. 

So, the clear winner is cross-platform app development here. 

Robust Safety 

This aspect of security must always be considered right from the early stages of app development because that raises the issue of business competency if they need to take care of security issues, especially when you are delivering mobile app development services pertaining to cybersecurity or banking applications. 

Once again, the native application is perfect because it has specific OS libraries that offer in-built security features apart from file encryption and intelligent fraud detection. A React Native app development company should keep the native applications as the first choice here due to the security, stability, and scalability provided by them. 

Amazing Tips for Building a Cross-Platform App

These are the on-point tips that can assist you in smoothly designing a custom-tailored cross-platform app. 

• • The choice of framework, such as React Native or Flutter, is essential for developing cross-platform apps quickly, scalable, and affordably. These frameworks offer a multi-platform, native-like experience while streamlining code maintenance. 

  • A seamless user experience is ensured in cross-platform app development by keeping both iOS and Android apps functionally and aesthetically comparable. This raises retention rates and app success in addition to increasing user happiness. 

  • Hiring committed experts from a respectable Flutter app development company guarantees that your project will receive focused attention, which will lead to quicker development, fewer mistakes, and a better-finished product that satisfies particular business needs.

  • Using native device features like the camera and GPS while keeping a shared codebase makes developing React Native apps possible. This results in a more integrated experience for users. This hybrid method improves functionality without adding more code.

  • In order to find performance problems early in the cross-platform app development process, you must test your app across a range of devices and platforms. Code and resource optimization will guarantee that your software functions properly on all platforms.

  • Hire mobile app developers who are knowledgeable about cross-platform frameworks to cut down on development time and expenses. Your software can target several platforms with a single codebase, which makes it an affordable strategy for reaching a larger audience.

Also Read : Flutter Pros And Cons: Is It a Good Choice For Your App in 2024?

Final Thoughts 

With the highly competitive nature of the modern market, cross-platform app development is the best app choice for startups looking for wide reach into the market and cost-effective solutions. It allows businesses to publish apps across various platforms, from iOS to Android and Linux, with a single code base; this reduces both time and costs for development. This approach is recommended for firms that wish to quickly roll out an MVP and target an assortment of users without sacrificing performance. 

With the help of a proficient Flutter app development company, the best frames, like Flutter or React Native, can be used in the deployment of good-quality, scalable, and efficient apps. Cross-platform development also supports flexibility, seamless integration, and a native-like user experience, thereby making it the preferred choice for startups looking to thrive in the digital space.