Must-Have Features of Salon App in 2025

According to Business Research Insights, the global salon market is going to be $2768.53 million by 2032. So, if you want to grow in this market, you don't require a 'good app'; you need an 'excellent salon app.'

So, what makes an app excellent? It's the features. A truly great app should be packed with the right features that not only streamline operations but also provide an engaging, seamless experience for your customers.

In this blog, we're going to discuss the must-have features of salon app. These are the features that will not only make your app stand out but also ensure your customers keep coming back for more. Let’s take a closer look at them. 

Key Features That Are Required for Your Salon app

A well-defined list of features in salon apps might include appointment scheduling, push notifications, client management, and personalized recommendations. All these features contribute to enhanced customer engagement. 

1. Appointment Scheduling and Booking System

One of the top features of salon apps is the super smooth and easy appointment scheduling system. Think about it: your customers can book, reschedule, or cancel appointments right from their phones. This feature lets them choose the exact service they want and even pick their favorite stylist or technician if that’s part of your setup. 

If you’re looking to create a salon app, having a seamless booking system like this is key. It’s not just about picking a time; it also lets clients select their preferred services and specialists, making the experience tailored to their needs. This kind of convenience is exactly what keeps customers coming back.

Benefits:

• It helps prevent double bookings or missed appointments, which means fewer struggles for everyone.

• It makes things so much easier for customers who can book whenever it’s most convenient for them.

• And for you? This feature of salon booking app helps you manage your salon’s schedule like a pro, keeping everything running smoothly.

2. Client Profile Management

Creating and keeping track of client profiles is one of the most powerful salon app features. It’s like having a personalized assistant for each client, helping both you and your customers stay on top of their past services, preferences, and any personal details that make their experience unique.

What’s unique about this feature? It allows you to offer a more customized experience. The app can record things like their favorite stylist, preferred treatments, hair or skin concerns, and even what products they mostly use. So, it is a must-have feature of salon apps.

It’s all about making them feel like you truly understand their needs.

Benefits:

• First off, it personalizes the entire experience, which boosts client satisfaction.

• You can upsell or recommend services that align with their preferences, creating more revenue opportunities.

• Makes future appointments easier for clients to book, as the app can remember their preferences.

3. Online Payment Integration

Let’s talk about the power of an online payment system. It is one of the absolute must-have features of salon apps. Let your clients pay for their services right through the app, no fuss, no hassle. It’s quick and easy. 

Also, it saves precious time for both your customers and your staff. Who wouldn’t want that kind of convenience?

Now, you might be wondering about the cost to create a salon app with such a seamless payment system. But the fact is, it's an investment that can pay off in increased customer satisfaction and smoother operations.

Benefits:

• This feature provides a seamless and cashless payment experience for clients.

• It helps to reduce waiting time at the counter, improving the overall salon experience.

• Ensures smooth financial transactions with an integrated payment system.

4. Salon Promotions and Discount Codes

How about offering your customers discounts and promotions that make customers happy? That’s exactly what this feature for salon apps does. You can make special offers and discount coupons available directly within the app, making it super easy for customers to find and redeem them. 

Think about it: who doesn’t love a good deal, especially when it’s right there, ready to be used? It’s an easy way to keep your customers excited and engaged every time they open your app

Benefits

• Customers are likely to return if discounts are made for repeat customers.

• Promotions can attract new customers who have initially hesitated in booking.

• It can increase overall sales by encouraging customers to try new services or products at a lower price, boosting revenue in the long run.

5. Push Notifications

A little alert is your secret weapon for keeping clients updated on everything, like reminders for their upcoming appointments, new offers, or the latest service announcement.

It's like sending them a personal note, right when they need it. With push notifications, you can make sure your clients never miss an important update, offer, or opportunity. keeping them engaged and excited about what’s next.

In fact, if you’re looking to create an app like Booksy, push notifications are one of the features you’ll want to include. It’s a great way to keep clients connected and boost retention without the need for constant manual follow-ups.

Benefits:

• This salon app feature keeps clients informed about their upcoming appointments.

• It helps promote offers, discounts, and new services.

• By sending automated reminders and promotional messages, you can increase client retention and encourage repeat business.

6. Health and Safety Protocols

The emerging salon app feature lets you easily communicate all the essential protocols, like whether masks are required, social distancing is in effect, or if there are any special sanitation procedures to follow.

It’s all about creating a safe and welcoming environment where everyone feels comfortable and confident. When they know you’re taking these steps seriously, it builds trust and shows you care.

Benefits:

• They are more likely to book when they are assured of safety.

• It helps a salon stay on the right side of health and safety regulations in the wake of the pandemic, which has become a must-have feature of salon app.

• It helps to build customer trust, showing that your salon values their well-being, which can lead to long-term loyalty with customers.

7. Ratings and Reviews

Client feedback is absolutely key to taking your salon to the next level. By adding a review and rating to your salon app features, you can connect with customers directly and they will get a chance to share their experiences. 

Every review is an opportunity to grow. With feedback coming straight from your clients, you can make your salon even better while creating an open, transparent relationship with everyone who walks through your doors.

Benefits:

• Builds trust and credibility with potential clients.

• Acts as a marketing tool, as positive reviews can drive new business.

• By allowing clients to leave ratings and reviews, you can improve your salon's reputation and enhance your services.

8. Service Menu and Pricing Information

Having a clear and well-organized service menu is a crucial feature of salon app. Clients should be able to browse your services easily, see detailed descriptions, and view pricing information. 

The service menu should be easy to update so that any changes to pricing or services can be reflected instantly.

Benefits:

• Clients can make informed decisions about the services they wish to book.

• It helps to set expectations for clients regarding pricing.

• Including a detailed service menu with prices ensures transparency and improves the overall customer experience.

9. Real-Time Availability and Instant Booking

The advanced real-time availability feature for salon apps makes it easier for clients to schedule their appointments. The feature allows a client to view available time slots in real-time, so when they book, they don't have to be surprised by the time. 

Clients are likely to book their appointments immediately, thereby reducing appointment delays.

Benefits:

• Increases convenience by allowing clients to book at any time.

• Reduces the likelihood of double-booking or scheduling errors.

• This feature not only makes the booking process easier but also streamlines salon operations by ensuring accurate scheduling.

10. Data Security and Privacy

Robust data protection is a must-have feature of a salon app that should be present in every application. It will make sure the customer's details are safe, especially when transactions have to be encrypted and data stored in accordance with GDPR.

Benefits:

• Clients book if they feel their personal and payment details are secure.

• Building trust with customers by prioritizing data security enhances your salon’s reputation and more positive reviews.

• Helps salons adhere to data protection regulations, minimising all possibilities of lawsuits.

Advanced Features of Salon App

After implementing the basic features of salon app, there are a number of advanced features of salon app that will help you improve app functionality and add even more value to your clients. 

1. Loyalty Programs and Rewards

The essentials of any salon app features with the purpose of customer retention include loyalty programs and rewards. Clients should be able to earn points or discounts for a booking, bringing friends, and repeat visits to the salon. 

This can easily be integrated with the app such that clients have an easy follow-up on rewards and redemption of the same.

Benefits:

• They encourage repeat business and customer loyalty.

• Rewarding clients for their continued business can turn occasional clients into regular ones, which may boost both retention and revenue.
  

2. Social Media Integration

Let’s talk about social media integration.

It’s a feature that lets your clients share their amazing salon experience with their friends and followers, directly from the app. It will be easy for them to spread the word and show off their fresh look to their entire social circle. 

In fact, this is exactly what sets the best salon app apart from the competition. By allowing clients to easily share their experiences, you're not only enhancing their journey but also helping your salon gain more visibility and attract new clients through their social networks.

Benefits:

• Provides social proof through shared client experiences.

• Social media integration can significantly enhance your marketing efforts by tapping into your clients' networks.

3. Multilingual Support

Multilingual support is a prominent feature of salon apps in the case of dealing with diverse clients. Making your app multilingual means the client will find it easy to use if she comes from any cultural background. 

This will make your salon welcoming and open to diverse customers.

Benefits:

• Multilingual support improves the user experience and thus makes the app friendly for every customer.

• Adding multilingual support will help your salon serve clients from different backgrounds, thereby broadening your audience.

4. Appointment History and Rebooking

The key feature of the salon app is tracking a client's appointment history. Clients can easily see what services they previously booked, which makes rebooking easy and quick. 

This way, salons can build customer loyalty by providing recommendations according to the previous appointments made by the client.

Benefits:

• Helps salons offer more personalised services based on client history.

• Having a feature that tracks appointment history makes the booking process quicker and more tailored to the client’s needs.

5. Salon Waitlist Management

This feature, commonly found in the features of salon booking software, allows clients to join the waitlist if their preferred time is unavailable. When an opening occurs, they are instantly notified and can quickly decide whether to accept or deny the new appointment slot.

Benefits:

• Quick fill of openings from cancellations by waitlisted clients.

• Clients become more likely to return, knowing that they will never miss an appointment.

6. Advanced Reporting and Analytics

Many such salon appointment applications come with pre-installed analytics that allow owners to monitor certain key metrics for their salon: revenue, retention of customers, and the popularity of certain services.

Benefits

• The salon owners are able to make data-driven decisions for growth.

• Service trends, appointment frequency, and how much clients spend.
  

7. Service Customization and Add-Ons

A valuable salon appointment app feature allows clients to add extra services or add-ons during the booking process, such as selecting a specific stylist or opting for additional treatments. 

This enhances the customisation of their experience and helps increase overall service bookings.

Benefits:

• Clients get the freedom to customise their services according to their choice.

• Add-ons at the time of booking may increase salon sales and upsell services.

8. Integration with Inventory Management

This salon appointment app links with inventory management so that the owner of the salon can track the stock levels of the products, thus not running out of popular items or services.

As it is a crucial feature of salon app, you can work with an experienced mobile app development company to make sure proper integration of inventory management. 

Benefits:

• It reduces the chances of running out of stock, thus ensuring that products are always available.

• It helps the salon owners manage their stock and order supplies efficiently.
  

9. Virtual Consultations

Virtual consultation is a new trend in the beauty and wellness industry that is gradually becoming one of the must-have features of salon apps. Through this feature, clients can discuss their needs, ask questions, or receive advice without having to visit the salon.

Benefits:

• Virtual consultations can cater to remote clients or those with limited availability.

• Clients get a personalised recommendation before booking, leading to higher satisfaction.
  

Create a Feature-Rich Salon App with JPLoft

Looking to level up your salon business? 

JPLoft, as a renowned salon app development company, is here to help you. We specialise in the construction of a salon application that not only improves the client's experience but also is easy to run your business. 

It will help you perfect your scheduling of appointments or managing staff and handling multiple services, as we take care of everything. We focus on creating user-friendly, feature-packed solutions. 

Your app will have everything you need, from easy online booking and secure payment options to personalized client profiles. We make sure that your salon app is running smoothly and efficiently.

Partner with us and watch how the right technology can help your salon app grow.

Final Wrap-Up

The right features in a salon app can greatly improve customer experience and business efficiency. From easy appointment booking to personalised services and secure payments, these must-have features help salons stay competitive and keep clients coming back. 

By choosing the right tools, you can streamline operations, enhance client satisfaction, and grow your salon business. Investment in an app for salons that are designed well would ensure that your customers get to enjoy a modern, convenient, and professional experience.