It wouldn't be a surprise when we say that technology is a vital element of our lives today. It's difficult to imagine living without a mobile phone for at least a day. With smartphones that allow you to easily connect with your loved ones, resolve problems with your business at an international scale, plan routes, keep track of calories, and plenty more.

The demand for gadgets has risen significantly due to the global epidemic of quarantine—the need to decrease face-to-face communication forces health, education, and other sectors to move online.

Today, we must solve our issues mostly online using well-running applications. Do you run a business that has an application?

Because of time or budget constraints, many companies must choose between iOS or Android application development. The biggest issue is that it's unclear what the outcome of this choice will be and if the app implemented on a particular platform can contribute to a company's growth.

Be aware that one of these two operating systems has a 90 percent market share, and various gadgets based on it are introduced across the globe. This operating system is called the Android operating system. It works with every device and will provide businesses with incredible scaling.

In this article, we'll examine the pros and cons to hire Android app developer and how it can make sense for your company.

Reasons why you should Develop Android Apps over iOS

Each business owner has to use their creativity to attract the attention of potential customers. As a business owner, you'll need to make more revenue.

Do you realize that app development on the Android platform provides business owners with the opportunity to scale and develop apps affordably?

As a result of digital transformation, large portions of the market have been completely influenced by the advent of the Android mobile app.

We know that iOS is a well-known platform, but we'll discuss the factors that could influence your attention to Android.

Market Share

Suppose you look at the statistics over the last few years. In that case, Android has consistently dominated the market and is now gaining the support of a broad geographic and demographic range of mobile phone users.

The growth of mobile phones has an immediate impact. It could generate $189 billion in revenues from retailers that are fans of Android.

According to IDC research, the Android market will hold 87 percent of the global smartphone market share by 2019.

In the figure above, you will observe the data on smartphone shipments.

The figures show that Android smartphones made up an 87% share of the total market in 2019 and will likely expand over the next few years. The flexible framework that Apple (iOS) invented has a 13% share of the overall market.

This is an enormous amount and could be a huge client base, compared with the predicted three hundred million iOS gadgets and between 46 million and 45 million Windows and BlackBerry gadgets, respectively.

These figures are enough for you to decide to build your own application to run on the Android platform. In this case, you'll be able to operate with a more robust investment model that spreads across the globe and earns more revenue.

With 2.6 million apps, the Google Play Store is the top download destination, followed by iOS with 2 million apps. According to data from App Annie, the Google Play Store had more than 20 billion downloads in 2018.

High Return on Investment

The apps are much less costly because Android has a wide range of users with increasingly diverse backgrounds. Most apps are available for free download and through the Play Store compared to other operating systems.

This is particularly helpful for companies just beginning to launch their applications. Free or low-cost applications can greatly help advertise an application and the company behind it.

Low Cost and High ROI

Creating your own applications for Android is relatively inexpensive. You don't need to cover any yearly costs to become an artist (while iOS charges you a fixed annual cost), and you don't need to purchase SDK tools.

The design phase of your app is the most costly. This includes graphics and assets, as well as audio production and programming. To increase your chances of reaching your goals, you may spend more on advertising ASO and other services.

Your engineer can use any device to develop and test any app for their mobile phone, which will result in a low investment and customer engagement. Therefore, the end users can benefit from an interactive application that can result in a higher return on investment.

Low Barriers to Entry

Designers need to use the Mac to create an iOS application. However, this isn't the case for Android; Android applications can be built using Mac, Windows, and Linux.

Furthermore, registering as a designer in the Apple App Store requires an annual fee of $99; however, registering as an engineer in the Google Play Store requires a one-time payment of $25.

In essence, the cost of entry for Android developers is much lower than for an iOS Developer.

If you create an Android app, it will be approved and made available in Google Play within a day. It will take about one month to be approved and then put up in the App Store.

Based on feedback from users According to feedback from users, apps in the Google Play Store can be updated as often. Google Play Store can be frequently updated. However, when it comes to the iOS application, you'll first need to submit an app update, which will take a long time. Android is the winner in effectiveness.

If you have the right mobile app development platform, you can take on the competition!

Target Another Platform

Using the Java Platform to develop an Android App allows you to adapt the app to different platforms, such as Ubuntu and Symbian. Therefore, as an entrepreneur, you are able to target different platforms using Android Application Development.

Google developed Kotlin, the primary language for Android application development. It is an alternative to Java and can create apps running on Android, iOS, and Java Desktop Ver.

Major companies like Uber, Pinterest, Evernote, and others utilize the Kotlin language to develop Android Application Development.

More Flexibility Features

What capabilities will your company application have? Because Android is an open-source platform, it allows you to customize your application more flexibly by defining the features and functions your customers require.

Customization Feature

Android is a popular choice since it's an open-source platform offering superior customization flexibility to Android Application Development.

Scalability with Android Studio

With the launch of Android Studio, the operating system's scalability and adaptability have grown. With the assistance of Android Studio, you can integrate your application into the whole Android ecosystem, including smartphones, tablets, Android TVs, and Wearables.

You can build Android applications compatible with the upcoming AR, IoT, and VR technologies. Thus, you'll surely gain from creating an Android application.

Development is Easily and Quickly

Flexible development tools, in conjunction with Android's open working model and accessibility to resources, make it simple and fast to create applications for Android.

Android's growth as a developing community of mobile applications has been unimaginable in the past and is likely to continue at a rapid pace.

If you create your application using Android, You will discover attractive time and cost matrixes. Its lenient approval process and additional features will allow you to make it easy, simple, and quick to get your application live.

Advantages of Android Application Development

Mobile apps provide users access to all the information they require at any moment. Digitalization in the world of technology only aids the proliferation of apps, making life easier for humans. Due to the accessibility of Android application development, it is no surprise that Android app developers for hire offers obvious benefits for businesses.

First of all, take note of the unquestionable benefits of using an application that provides customer service. Here are a few that we offer from our company:

Loyalty to a brand
Feedback from professionals and complete information on the product and services;
The business will be available 24 hours a day to your customers.

Graphics Support

Android application engineering can implement every need for graphic design, including game graphics. Additionally, the availability of demanded 2D or 3D images aids in app usage growth.

Cost-Effectiveness

Before deciding to enter the mobile application market, selecting an affordable platform is essential.

The Android SDK is free, except for a single registration fee. However, the development and testing procedure is conducted using smartphones and computers. It sounds simple, doesn't it? The massive Android user base is a testament to the fact that development can yield high returns at a low investment cost.

Android apps are competitive with iOS in many categories regarding downloads and the quantity and amount of in-app purchases. However, the distinction in the ability to pay for Android and iOS users is crucial. Android advertising budgets are less, meaning that advertisements can be displayed to more people with the same amount of dollars as an iOS application. This is due to the huge number of Android users.

High Level of Security

Android is a secure platform. It is extremely safe. Its features safeguard apps from viruses and malware and meet the security needs of various organizations.

Integration Options

Android offers the most flexible integration of applications on any platform, whether a multimedia platform or a data management tool. Its ability to seamlessly integrate can also boost an application's performance.

Android Forks

Android is an open-source system, meaning that a wide range of different versions of the operating system can be developed. Each fork is created for a different platform, and therefore, it is true that there is no pure Android because of forks.

Some of the most well-known Android operating systems (forks) comprise Oxygen OS, Fire OS, Jovi OS, MIUI, Funtouch OS, LineageOS, and Flyme OS.

They are distinguished from one another by several attributes. For instance, Amazon created Fire OS to run on its Fire TV and tablets. Its Fire OS focuses on content consumption, an adjustable user interface, and connecting to Amazon services.

The main benefits of the Android operating system include customization, rich notification panels, and quick updates. These features give Android many out-of-the-box features and a massive community.

Broad Market Presence

Google, along with Samsung, Xiaomi, and other companies, are constantly striving to enhance Android and make it easier for professionals to create Android applications to distribute geographically and in terms of demographics. Users can access Android apps and quickly adapt to wearable gadgets and media streaming devices. Android-based smart TVs are compatible with various VR, AR, and IoT technologies. Due to its ubiquitousness and widespread use, Android's Android market share has remained at 70-80%.

The main benefit of Android is the fact that it's accessible on devices from a variety of manufacturers. These also are economical and, thus, more widely available than iOS devices. In light of all this, you will witness the massive penetration of your Android application on the market.

If you develop the Android app, you will make it available to a wide range of electronic devices made by different brands and distributed worldwide (as opposed to the iPhone).

Android products can reach users through a variety of channels. You can create your own sales and distribution channels alongside traditional channels such as Google Play Store, AppGratis, or Amazon Google Play Store. Conversely, going through your channels requires more customized work when establishing the marketing strategy. However, you may find less competition.

Fast Development Process

The process of development can be completed in a matter of hours. Doesn't this allow a company to transform the idea into a product in a mutually agreed-upon timeframe? The speed of software development is one of the most convincing benefits of Android application programming. However, some subtleties need to be taken into consideration.

Versatility

Android app development uses the Java language, which allows it to build applications for various platforms, like Ubuntu or Symbian. This is among the reasons Android app engineering is preferred over other engineering methods, as it allows for the best use of resources.

Google Play Store Options

Android applications and games can be accepted in Google Play. Apps and games are approved in the Google Play store within a couple of minutes (in the App Store, it can take some days). Hire Android app developers who can modify their apps within a couple of hours, making Google Play especially useful for developing new apps. However, apps must be modified several times in response to the user's requests following uploading. However, they can be tested in Google Play through personal electronic devices before marketing an official version.

Another benefit of Android apps is that within Google Play, developers can launch their products as MVPs and offer access to their tests to certain user groups. However, the device and the developers can manage the testing process, informing the proportion of users with versions of the application that require updating. This will help correct any mistakes, and consequently, users will receive a complete application.

If your app is listed on the Google Play Store, it is also included in the Google app indexing library. The number of app views will increase the number of visitors to your site. Therefore, making an app available through the Google Play Store can solve the other marketing challenges: increasing your website's position in Google, increasing traffic to websites, and growing the number of clients.

Open-Source Platform

Android is an open-source operating system. This means that it does the following:

Based on Java native Android apps, which can be transferred onto Ubuntu, Chrome OS, Blackberry, Symbian
Android Software Development Kit is accessible for download for free
The source code is shared with community members, which contributes to improving the quality of Android in its role as a technology.
There is much room for innovation as well as creativity and additional capabilities, making Android more adaptable than iOS;
Android app development helps save money due to the quick and simple development process.
A simple and easy connection to Other Google products, including Google Calendar, Google Maps, and Google Documents, that can enhance the experience for users of your app;
The power of subject-matter experts is huge - each Java developer can build Android-based applications.

Cons of Android Mobile App Development

Android application development is moving fast; however, it is essential that the process be a success. Below, we'll examine the challenges Android developers face and the solutions to overcome these issues.

No one-size-fits-all UI

One of the major hurdles for developers to conquer is the requirement for a uniform user interface that can offer an effortless user experience across devices. That's why one of the disadvantages of Android application design is its inability for mobile apps to offer the same UX on all devices.

What can we do about this? To assure UI uniformity across all platforms, developers who are ahead of the curve use an adaptive template and try the application out across different platforms.

API Incompatibility

Many developers incorporate several APIs from third-party vendors to make their applications more effective. However, not all APIs work on certain operating systems, causing compatibility problems.

Security Issues

On the one hand, it's great to know that Android is an open-source operating system because developers can modify an OS based on specific tasks and specifications. However, the openness of the code exposes it to all kinds of security risks. It is the developer's duty to secure the development process and the application with adequate security via encryption.

Low Visibility

The Google Play store has many applications for users to select from. However, free applications are more popular than paid versions. That means you must create a marketing plan to monetize the app to stay ahead of your competitors immediately and later.

Copyright Issues

Recently released Android applications have yet to be tested thoroughly by Google. It allows app developers to launch applications as fast as they can. However, there is a substantial chance that several applications will have similar functions, designs, and ideas. Copyrights and patents are frequently in violation. You can successfully solve this problem and get an understanding of how to design a truly original application that does not violate patent laws.

Low User Purchasing Power

Creating an app or game that appeals to a large or expanding market is a good idea. It's important to consider that most Android device users reside in countries with low purchasing power, and perhaps there is no credit card. It's unlikely that people in this situation can purchase an app that is paid for. The most effective solution is to create a free app with ads.

Development Process may be Slowed Down

Due to the system's fragmentation and cycle of release, Android app development can be slower than iOS. Android applications need it to function on all devices and platforms at various speeds, resolutions, and screen dimensions. If the testing fails, it is possible to let a portion of the market unclaimed with your app. Always test the application to make sure it functions properly across every device and version.

However, when you decide to begin developing an iOS application, you'll eventually be asked, "Where is your Android app?" There are still many Android users, so it's not a good idea to acknowledge this fact.

Conclusion

Android has many advantages to application development, including an extensive user base, open-source flexibility, cost-effectiveness, and a thriving developer community. To reap the benefits of these features effectively, businesses can work with reputable mobile app development firms specializing in Android app development. Suppose you have the right strategy and the right expertise. In that case, Android apps can reach an international audience, offer innovative new user experiences, and help businesses grow in the ever-changing mobile app development industry.