With the constantly changing world of online shopping, Shopify has emerged as an industry leader that allows businesses to create an individual and customized online shopping experience. At the core of their ecosystem is creating customized applications that contribute to a pleasant shopping experience. The shopping experience on Shopify is a delight.
The apps can be adapted to address various business requirements, such as creating more visually appealing product displays, coordinating inventory by incorporating marketing strategies and increasing customer service quality. In our age of digital technology, apps evolve; they are guided by new developments and informed by forecasts of the future.
This article focuses on the most recent innovations within Shopify applications that can be customized. It also discusses the effects of COVID-19 on the retail business and the significance of high-end customer service, as well as increasing attention to speed and effectiveness and the growing popularity of automation tools in marketing and platforms.
The talk will discuss the possibility of custom Shopify app development by 2024. The presentation will also examine how important it is to plan for possible future scenarios and new applications, the significance of preparing for the changing market, and the opportunities for expanding possibilities.
Reason for Keeping Up-to-Date on the Latest Shopify Trends
Being an online store, It is essential to keep up-to-date with current eCommerce trends to stay ahead of competitors and make the most of your profit. Shopify is constantly evolving by introducing new features to improve the competence of your online shop. This is why we believe it's essential to stay up-to-date with the latest developments within Shopify:
Nowadays, customer experience should be the top priority for every company. Being aware of the latest technologies allows you to offer your clients better convenience and more personalized service.
Also Read: Guide to Sell on Shopify Australia
Companies that do not stay up-to-date are left behind in the competition and cannot keep customers' interest. Being up-to-date helps keep you relevant and provides outcomes.
Implementing the latest technologies could improve your website's performance. Ensure your site is optimized for every device and boost sales on the Internet. Being aware of the most recent trends in eCommerce is essential for protecting your company. Protecting your store keeps it safe, reduces risk, and ensures that your company's image remains current and fresh.
Mobile Commerce Benefits
Mobile commerce is transforming the world of retail. And for good reason. The most significant benefits of mobile commerce:
Mobility
Smartphone users can purchase items while in motion. It doesn't require the use of a laptop or desktop. All you need is internet connectivity via their mobile phones, and you can purchase items with only a few clicks at the display. Instead of using debit cards to pay, consumers can use mobile wallets such as Apple Pay and Samsung Pay to complete transactions on the spot.
Better Customer Experience
Do not underestimate the importance of web design for making sales. After Swiss Gear improved its website (particularly on mobile devices, as this was the most frequent user), it experienced a growth of 132% in revenue from online sales year over year (YoY).
Additionally, 15 percent of US adults use mobile phones, which means that their sole device connected to the Internet is their smartphone. An m-commerce approach helps in reaching them, and it is almost certain to provide a more pleasant buying experience than a lack of it entirely.
Also Read: Setting Up An Online Business In Australia Using Shopify Platform
Security
Mobile commerce is a more secure option than online shopping sites. In the past, online shoppers used credit cards to make transactions that could be vulnerable to theft or fraud.
Mobile wallet owners are now able to access additional protection measures, such as:
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Two-factor authentication
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Multi-factor authentication
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biometric verification (fingerprints, tina scans, or facial ID)
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Capture Omnichannel Shoppers
Modern shopping experiences don't have to be simple. Mobile apps, social media, email, browsing, live chat, and store visits are added to the mixture. Based on Think with Google, a worldwide survey shows that 56% of in-store consumers use their phones to look up or shop for items.
Catering to omnichannel shoppers and integrating local searches are the best methods for retailers to blend physical sales with mobile-based touchpoints.
Herman Chavan, the founder of Brik + Clik, says, "The future is neither retail nor commerce. There is only commerce. The question is: How do you integrate each channel?”
Location-Tracking Features
eCommerce sales are limited in location tracking capability due to their inability to be portable. However, m-commerce applications can monitor users' locations using WiFi and GPS technologies.
Also Read: Best Shopify Companies in Australia
Therefore, apps for m-commerce can provide customized recommendations and products that match shoppers' locations. In particular, the push notification system could enable retailers in the local area to provide customized discounts to clients in specific locations.
Top App Development Business Trends of 2024
Mobile applications are dynamic and flexible digital goods. Innovations and breakthroughs in mobile apps continue to be introduced into the marketplace. If emerging trends are discovered, you must be aware of them at the initial stage. Here are the most popular emerging trends for developing mobile apps by 2024. They are anticipated to revolutionize industries in many areas. Let's explore these trends.
Artificial Intelligence and Machine Learning (AI/ML)
Are you convinced you are right? Is artificial intelligence merely a buzzword? According to a study by Grand View Research, "the global artificial intelligence market size was valued at USD 136.55 billion in 2022 and is estimated to increase at a compound annual growth rate (CAGR) of 37.3% from 2023 to 2030." Instead of being just another trend in mobile app development, AI and machine learning have now become an essential requirement for all businesses worldwide. Thanks to ChatGPT and OpenAI's popularity, people worldwide feel more empowered to enhance their products and services with AI and machine learning.
Also Read: How Much Does Shopify Cost In Australia
Numerous unicorn firms, such as Google, utilize Artificial Intelligence to improve the user experience. Utilizing the incredible effects of artificial intelligence and machine learning doesn't just enhance user experience. Still, it can aid in improving the capacity to make decisions that allow the company to earn more cash and do nothing to increase. AI/ML will do all the work for you. Therefore, if you want to make your business remain relevant into 2024 and beyond, integrating AI/ML into your mobile applications is an absolute must.
Companies can make use of the RAG structure to create AI-specific responses
Blockchain Technology
Blockchain experts are in high demand, and many mobile apps are based on blockchain. The growing usage of digital and cryptocurrencies, as well as currencies worldwide, is proving to be an opportunity for Shopify developers in Australia working on mobile apps.
Mobile apps that use decentralized databases are expected to be highly sought after. One major reason for this is their security. Blockchain technology is very secure; sensitive information cannot be altered or stolen.
Many phone makers are developing blockchain-based devices. Samsung and HTC have recently released devices with blockchain technology. Many mobile applications will feature blockchain technology, which means that decentralized applications and developers are expected to become increasingly popular.
Creation of Blockchain Applications
Microsoft's Confidential Consortium (Coco) framework allows the development of blockchain technology and a myriad of mobile applications.
More than 70 million wallets on blockchain have increased the chances of creating mobile applications. A few areas in which blockchain-based apps are most beneficial are:
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Health and medical
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Digital Identity and Passwords
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Voting systems
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Banking sector
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Cloud computing and IoT
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App UI/UX Design
The year 2024 will be the one in which the design and appearance of mobile applications are the most critical aspects of every mobile app. The users have adopted an approach of minimalism, looking for developers of mobile apps to develop mobile apps that provide the best user experience with stylish and appealing UI/UX.
Therefore, if you're contemplating contacting a mobile app developer to launch your app by 2024, you must be sure that you select mobile application developers who know about new and emerging designs for mobile apps. They can aid in increasing engagement without a lot of effort.
Also Read: Ways to Personalized Shopping Experiences with Shopify
Scanner Accessibility
All over the world, people use scanners to browse menus, make purchases, and do other tasks. Scanners have replaced traditional menus made of paper, and payments made with cash or cards can enhance the efficiency of businesses over the next several years.
Manufacturing, healthcare, retail logistics banking, education, legal, and many other sectors can digitize patient records, monitor and control stock levels, comply with standards check tracking, packages and document scanning with ID scanners, and improve case management that reduces tasks that are repeated over and over again, as well as the number of employees who invest in their as well as increase work efficiency.
Beacon Technology
Beacon technology can be described as a communication technique that relies on proximity and permits mobile applications to interact with the user based on their current location. Beacons are battery-powered, small devices that transmit signals using Bluetooth Low Energy (BLE) technology. The signals are then received by smartphones and other smart devices, making various location-based events and interactions possible.
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Retailing: Thanks to beacon technology, the shopping experience has been transformed. It permits retailers to send personalized messages to their customers when they travel along specific routes or are near specific items. This is a great way to improve customer engagement, provide details about the product, or even create customized promotional offers.
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Directions and Navigation: Beacons' technology can aid people with navigation in the interior and wayfinding in challenging locations like airports, shopping malls, and meeting rooms.
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Technology for Proximity-Based Marketing: Beacons could be utilized to send location-specific advertising messages to customers, such as relevant coupons and promotions or even notifications of events.
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An example of real-world beacon technology can be found at Walmart, which has shrewdly placed beacons in the LED lamps used within its parking areas. The strategically placed beacons monitor customers and provide specific information, such as coupons, discounts, special deals, product descriptions, and store maps.
Super Mobile Apps
We've seen or heard of WeChat. In essence, WeChat allows users to chat, make social networks, pay or make games, pay charges, reserve taxis, place food orders, and cavities with a single app. Today, many people use mobile applications on one platform for various purposes.
Super mobile apps will dominate the globe in 2024. You can request that the best Shopify development service in Australia enhance the features of the mobile application to make it a top mobile application, similar to what WhatsApp did with WhatsApp. This will help increase the number of users you are targeting and offer an enhanced user experience.
Voice Search
Voice search has been used for a myriad of reasons, such as Hey Google to Siri and more. The superior use of voice search within mobile apps is bringing simplicity at the rate of growth. Voice search can be integrated into the future, which will allow users to complete their work without a lot of effort.
It is potential to hire Shopify development company in Australia with experience using voice search in conjunction with mobile applications in various industries. The top mobile application development business with a strong presence can assist you in enhancing the performance of your mobile app by using new technology like AI big data, and much more. This will give you exact and accurate voice search results, with few results.
Mobile Applications for Wearable Devices
Smartwatches, headsets, and other wearables are now as fashionable as mobile devices. All over the globe, people are looking to accomplish their tasks quickly, which is boosting the use of wearables. Smart wearable devices enable users to use a variety of apps on mobile devices and perform diverse tasks without requiring their mobile devices.
Therefore, if you wish to reach a wider number of users, be sure your mobile app developers can help develop a mobile application that can be used on wearable devices. If you want to stay trendy with your intended audience, you can ask the mobile app developer you trust to create a mobile application with wearable device access, depending on the service you offer.
Gamification
As one of the top areas of entertainment-related gaming apps, it has recently seen a rise. It is growing from basic smartphone single-player games to AR-VR-based multiplayer gaming applications.
It is possible to alter the difficulty level in games, adapt to different players' levels, and increase engagement. Small interactive games could enhance the current mobile application. Users can earn rewards to play games and interact via your mobile application. This tiny smartphone application is gaining popularity among users, allowing them to keep in contact with their friends and loved ones through fun and simple games.
Also Read: Shopify Review: Adaptable eCommerce for All Businesses
Chatbots
Chatbots have been in use for more than a decade. I recall my first interaction with them on AOL Instant Messenger in the latter part of the 1990s.
Chatbots have evolved to become more sophisticated. Website-based chatbots have grown in popularity thanks to the growing demand from consumers. They are now the standard for customer service. However, of the millions of apps available in the Apple Store and Google Play Store, only one percent employ chatbots. The situation will shift in 2024.
Because AI technologies power chatbots, their actions have become more human-like. The last time, we talked about how AI is expected to continue trending up, and that's one reason.
The chatbot market is expanding at an annual rate of 24. By 2020, virtual assistants are expected to perform 25% of customer tech support interactions. To make this happen, chatbots must be able to enter the Shopify app development Australia market.
Conclusion
The heads of Shopify Businesses that are looking toward the long term must be in line with the latest trends in eCommerce. Incorporating these new trends within the company's strategies can increase profits for businesses and user satisfaction.
The Shopify world is marked with the latest technology to improve sustainable growth and simplify customization. Becoming ahead of the current trends is essential for companies to remain attractive and competitive in the ever-changing demands of online customers. Since technology is growing, it is possible to create successful eCommerce development solutions that are likely to be limitless.
For a company, it is essential to make educated decisions when considering various factors. When you rush to make a decision, it may result in irreparable losses later. So, careful investigation is needed to determine the needs of your business and then rank in scalability, budget, customer experience, and budget. Achieving the right platform to succeed in expanding your business is the most essential requirement to be sure that you will grow soon.